Google Ads Cost Calculator
Estimate what your Google Ads budget will actually buy. Enter a monthly budget, CPC and conversion rate to see projected clicks, leads, cost per lead and impressions — or prefill from real 2026 industry benchmarks.
Real WordStream 2026 data, independently cross-validatedBased on $1,000/mo at $2.50 CPC and a 5% conversion rate.
How this calculator works
It uses the core Google Ads cost identities: clicks = budget ÷ CPC, leads = clicks × conversion rate, and cost per lead = budget ÷ leads. Add a CTR to also estimate impressions (impressions = clicks ÷ CTR).
👉 Already know your revenue? Check profitability with the ROAS calculator, or browse Google Ads cost by industry.
How much does Google Ads cost per click? (2026 benchmarks)
Across 23 industries in the WordStream 2026 Google Ads Benchmarks, the average search CPC runs from $1.63 to $9.87, with a median of $4.44. The ten most expensive industries:
| Industry | Avg. CPC | Avg. conversion rate | Avg. cost per lead |
|---|---|---|---|
| Attorneys & Legal Services | $9.87 | 5.55% | $131.63 |
| Home & Home Improvement | $8.33 | 8.05% | $90.92 |
| Dentists & Dental Services | $8.00 | 10.67% | $72.97 |
| Personal Services | $7.17 | 12.34% | $54.60 |
| Health & Fitness | $6.17 | 6.94% | $67.36 |
| Business Services | $5.87 | 4.85% | $93.69 |
| Industrial & Commercial | $5.87 | 8.20% | $75.19 |
| Career & Employment | $5.81 | 3.05% | $67.36 |
| Education & Instruction | $4.81 | 13.14% | $77.48 |
| Physicians & Surgeons | $4.76 | 12.43% | $40.04 |
Costs also vary by country — compare Google Ads CPC by country or estimate a market like India, Singapore or Bulgaria.
Frequently Asked Questions
- How much does Google Ads cost per click?
- Across 23 industries in the 2026 WordStream benchmarks, the average search CPC ranges from $1.63 to $9.87, with a median of $4.44. Your actual CPC depends on industry, keyword competition, Quality Score and bid strategy — use the industry table below or the prefill buttons as a starting point.
- How much does it cost to advertise on Google per month?
- There is no fixed monthly fee — you set your own budget and pay per click. Monthly spend is simply clicks × CPC: at a $2 CPC, a $1,000 monthly budget buys about 500 clicks. Most small businesses start with a budget they can afford to test for 4–8 weeks, then scale based on cost per lead.
- How do I estimate how many clicks my Google Ads budget will buy?
- Divide your monthly budget by the average cost-per-click (CPC). For example, a $1,000 budget at a $2.50 CPC buys about 400 clicks. This calculator does it automatically and also estimates leads and cost per lead.
- How is cost per lead (CPL) calculated?
- Cost per lead = budget ÷ number of leads, where leads = clicks × conversion rate. At 400 clicks and a 5% conversion rate you get 20 leads, so a $1,000 budget implies a $50 cost per lead.
- What CPC and conversion rate should I use?
- Use your own account data if you have it. Otherwise prefill from 2026 WordStream industry benchmarks using the buttons above the calculator, then adjust.
- How can I lower my cost per click on Google Ads?
- The main levers are improving Quality Score (tighter ad groups, more relevant ads and landing pages), adding negative keywords, testing lower-competition long-tail keywords, and adjusting bids by device, location and time of day. A higher CTR usually means a lower CPC for the same position.