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How Much Do Google Ads Cost for Dentists & Dental Services?

In 2026, Dentists & Dental Services advertisers pay an average of $8.00 per click on Google Ads Search — that's 68% above the 23-industry average of $4.77. Below are the full 2026 benchmarks with year-over-year change vs 2025.

Real WordStream 2026 data, independently cross-validated
Avg. CPC
$8.00
▲ 2% vs 2025 ($7.85)
CTR
5.66%
▲ 4% vs 2025 (5.44%)
Conv. Rate
10.67%
▲ 18% vs 2025 (9.08%)
Cost / Lead
$72.97
▼ 13% vs 2025 ($83.93)

What these numbers mean for your budget

At $8.00 per click and a 10.67% conversion rate, a Dentists & Dental Services advertiser needs roughly 9 clicks to generate one lead, landing cost per lead near $72.97 — 12% above the cross-industry average of $64.92. A $1,000/month budget would buy about 125 clicks and roughly 13 leads.

👉 Plug your own spend and revenue into the ROAS calculator, or estimate clicks and leads for any budget with the Google Ads cost calculator.

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Source: WordStream 2026 Google Ads Benchmarks · Data year 2026 (with 2025 YoY) · Google Ads Search · Updated 2026-07-05