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How Much Do Google Ads Cost for Home & Home Improvement?

In 2026, Home & Home Improvement advertisers pay an average of $8.33 per click on Google Ads Search — that's 75% above the 23-industry average of $4.77. Below are the full 2026 benchmarks with year-over-year change vs 2025.

Real WordStream 2026 data, independently cross-validated
Avg. CPC
$8.33
▲ 6% vs 2025 ($7.85)
CTR
6.47%
▲ 2% vs 2025 (6.37%)
Conv. Rate
8.05%
▲ 10% vs 2025 (7.33%)
Cost / Lead
$90.92
▲ 0% vs 2025 ($90.92)

What these numbers mean for your budget

At $8.33 per click and a 8.05% conversion rate, a Home & Home Improvement advertiser needs roughly 12 clicks to generate one lead, landing cost per lead near $90.92 — 40% above the cross-industry average of $64.92. A $1,000/month budget would buy about 120 clicks and roughly 10 leads.

👉 Plug your own spend and revenue into the ROAS calculator, or estimate clicks and leads for any budget with the Google Ads cost calculator.

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Source: WordStream 2026 Google Ads Benchmarks · Data year 2026 (with 2025 YoY) · Google Ads Search · Updated 2026-07-05