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How Much Do Google Ads Cost for Attorneys & Legal Services?

In 2026, Attorneys & Legal Services advertisers pay an average of $9.87 per click on Google Ads Search — that's 107% above the 23-industry average of $4.77. Below are the full 2026 benchmarks with year-over-year change vs 2025.

Real WordStream 2026 data, independently cross-validated
Avg. CPC
$9.87
▲ 15% vs 2025 ($8.58)
CTR
5.87%
▼ 2% vs 2025 (5.97%)
Conv. Rate
5.55%
▲ 9% vs 2025 (5.09%)
Cost / Lead
$131.63
▲ 0% vs 2025 ($131.63)

What these numbers mean for your budget

At $9.87 per click and a 5.55% conversion rate, a Attorneys & Legal Services advertiser needs roughly 18 clicks to generate one lead, landing cost per lead near $131.63 — 103% above the cross-industry average of $64.92. A $1,000/month budget would buy about 101 clicks and roughly 6 leads.

👉 Plug your own spend and revenue into the ROAS calculator, or estimate clicks and leads for any budget with the Google Ads cost calculator.

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Source: WordStream 2026 Google Ads Benchmarks · Data year 2026 (with 2025 YoY) · Google Ads Search · Updated 2026-07-05