How Much Do Google Ads Cost for Personal Services?
In 2026, Personal Services advertisers pay an average of $7.17 per click on Google Ads Search — that's 50% above the 23-industry average of $4.77. Below are the full 2026 benchmarks with year-over-year change vs 2025.
Real WordStream 2026 data, independently cross-validatedAvg. CPC
$7.17
▲ 23% vs 2025 ($5.81)
CTR
7.16%
▼ 7% vs 2025 (7.69%)
Conv. Rate
12.34%
▲ 27% vs 2025 (9.74%)
Cost / Lead
$54.60
▲ 2% vs 2025 ($53.52)
What these numbers mean for your budget
At $7.17 per click and a 12.34% conversion rate, a Personal Services advertiser needs roughly 8 clicks to generate one lead, landing cost per lead near $54.60 — 16% below the cross-industry average of $64.92. A $1,000/month budget would buy about 139 clicks and roughly 17 leads.
👉 Plug your own spend and revenue into the ROAS calculator, or estimate clicks and leads for any budget with the Google Ads cost calculator.
Related industries
Source: WordStream 2026 Google Ads Benchmarks
· Data year 2026 (with 2025 YoY) · Google Ads Search · Updated 2026-07-05