How Much Do Google Ads Cost for Business Services?
In 2026, Business Services advertisers pay an average of $5.87 per click on Google Ads Search — that's 23% above the 23-industry average of $4.77. Below are the full 2026 benchmarks with year-over-year change vs 2025.
Real WordStream 2026 data, independently cross-validatedAvg. CPC
$5.87
▲ 5% vs 2025 ($5.58)
CTR
6.10%
▲ 8% vs 2025 (5.65%)
Conv. Rate
4.85%
▼ 6% vs 2025 (5.14%)
Cost / Lead
$93.69
▼ 10% vs 2025 ($103.54)
What these numbers mean for your budget
At $5.87 per click and a 4.85% conversion rate, a Business Services advertiser needs roughly 21 clicks to generate one lead, landing cost per lead near $93.69 — 44% above the cross-industry average of $64.92. A $1,000/month budget would buy about 170 clicks and roughly 8 leads.
👉 Plug your own spend and revenue into the ROAS calculator, or estimate clicks and leads for any budget with the Google Ads cost calculator.
Related industries
Source: WordStream 2026 Google Ads Benchmarks
· Data year 2026 (with 2025 YoY) · Google Ads Search · Updated 2026-07-05