Google Ads Cost Tools →

How Much Do Google Ads Cost for Industrial & Commercial?

In 2026, Industrial & Commercial advertisers pay an average of $5.87 per click on Google Ads Search — that's 23% above the 23-industry average of $4.77. Below are the full 2026 benchmarks with year-over-year change vs 2025.

Real WordStream 2026 data, independently cross-validated
Avg. CPC
$5.87
▲ 3% vs 2025 ($5.70)
CTR
6.57%
▲ 5% vs 2025 (6.23%)
Conv. Rate
8.20%
▲ 14% vs 2025 (7.17%)
Cost / Lead
$75.19
▼ 12% vs 2025 ($85.63)

What these numbers mean for your budget

At $5.87 per click and a 8.20% conversion rate, a Industrial & Commercial advertiser needs roughly 12 clicks to generate one lead, landing cost per lead near $75.19 — 16% above the cross-industry average of $64.92. A $1,000/month budget would buy about 170 clicks and roughly 14 leads.

👉 Plug your own spend and revenue into the ROAS calculator, or estimate clicks and leads for any budget with the Google Ads cost calculator.

Related industries

Source: WordStream 2026 Google Ads Benchmarks · Data year 2026 (with 2025 YoY) · Google Ads Search · Updated 2026-07-05