Free PPC & Google Ads Calculators
A complete toolkit for planning and measuring paid search. Every calculator runs entirely in your browser — no sign-up, no data leaves your device.
Planning & measurement
- ROAS Calculator
Measure results — enter spend + revenue → ROAS, ROI, break-even ROAS & net profit.
- Google Ads Cost Calculator
Plan ahead — enter a budget + CPC → estimated clicks, leads & cost per lead.
- Ad Budget Calculator
Work backwards from a lead goal to the budget you need.
- CPC Benchmark Checker
See if your CPC is above or below your industry benchmark.