CTR Calculator
A higher CTR signals ad relevance and usually improves Quality Score, which in turn lowers your CPC on Google Ads. 100% free, runs in your browser — no sign-up.
Click-through rate (CTR)
6.00%
Formula
CTR = Clicks ÷ Impressions × 100
Example
60 clicks from 1,000 impressions → CTR = 60 ÷ 1,000 × 100 = 6.00%.
Learn more: What is CTR? →
👉 Compare your number: CTR benchmarks by industry →
Frequently Asked Questions
- How do you calculate CTR?
- CTR = clicks ÷ impressions × 100. 60 clicks from 1,000 impressions is a 6% CTR. Google Ads shows CTR at campaign, ad group, keyword and ad level.
- What is a good CTR for Google Ads?
- It depends heavily on industry, keyword intent and position — branded terms click far more than generic ones. Compare against your industry benchmark (linked below) and against your own historical CTR rather than a universal number.
- Does CTR affect CPC?
- Indirectly, yes. Expected CTR is a component of Google Ads Quality Score, and a higher Quality Score can win the same ad position at a lower CPC. Improving ad relevance is one of the cheapest ways to reduce costs.
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