Conversion Rate Calculator
Conversion rate is the share of clicks that turn into leads or sales. It directly drives your cost per acquisition. 100% free, runs in your browser — no sign-up.
Conversion rate
5.00%
Formula
Conversion Rate = Conversions ÷ Clicks × 100
Example
20 conversions from 400 clicks → 20 ÷ 400 × 100 = 5.00%.
👉 Compare your number: landing page conversion rate by industry →
Frequently Asked Questions
- How do you calculate conversion rate?
- Conversion rate = conversions ÷ clicks (or visitors) × 100. 20 conversions from 400 clicks is a 5% conversion rate. Use the same denominator — ad clicks or page sessions — when comparing against benchmarks.
- What is a good conversion rate?
- It varies by industry, offer and traffic intent. Compare against your industry median (see the benchmark table linked below) and treat the "top performers" column as a stretch goal rather than the norm.
- How can I improve my conversion rate?
- Match the landing page headline to the ad and keyword intent, keep one clear call to action, shorten forms, add reviews or guarantees near the CTA, and make the page fast on mobile. Test one change at a time.
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