CPC Calculator
CPC is the primary cost driver in search advertising. Knowing your true CPC lets you forecast budget and compare against your industry benchmark. 100% free, runs in your browser — no sign-up.
Cost per click (CPC)
$2.00
Formula
CPC = Total Ad Spend ÷ Total Clicks
Example
Spend $500 for 250 clicks → CPC = $500 ÷ 250 = $2.00.
Learn more: What is CPC? →
👉 Compare your number: average CPC by industry →
Frequently Asked Questions
- How do you calculate CPC?
- CPC = total ad spend ÷ total clicks. If you spent $500 and received 250 clicks, your average CPC is $2.00. Google Ads reports this as "Avg. CPC" per campaign, ad group and keyword.
- What is a good CPC?
- There is no universal "good" CPC — it depends entirely on your industry and what a click is worth to you. Compare your CPC against your industry benchmark (see the link below) and, more importantly, against your break-even CPC: conversion rate × value per conversion.
- How can I lower my CPC?
- Improve Quality Score with tighter ad groups and more relevant ads and landing pages, add negative keywords, target lower-competition long-tail keywords, and adjust bids by device, location and schedule. Higher CTR usually earns a lower CPC for the same position.
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