CPM Calculator
CPM is the standard pricing model for awareness and social/display campaigns, where reach matters more than clicks. 100% free, runs in your browser — no sign-up.
Cost per 1,000 impressions (CPM)
$4.00
Formula
CPM = Ad Spend ÷ Impressions × 1,000
Example
Spend $80 for 20,000 impressions → CPM = $80 ÷ 20,000 × 1,000 = $4.00.
Learn more: What is CPM? →
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