About Google Ads Cost
A free toolkit for planning, pricing and measuring paid advertising — real numbers in seconds, with no account and nothing leaving your browser.
What this site is
Google Ads Cost exists to answer one deceptively simple question: what does advertising actually cost — and is my number normal? Marketers, founders, freelancers and agencies all hit that question when setting a budget, pricing a client proposal or sanity-checking a live campaign. Most answers online are either locked behind a lead form or presented with no source at all. We wanted the opposite: instant, free, and honest about where each figure comes from.
The site pairs interactive calculators with a library of published ad-cost benchmarks, so you can both compute your own metrics and compare them against the industry, country or platform you actually operate in.
Who it's for
If you buy, sell or budget for paid media, this is built for you: in-house marketers modelling next quarter's spend, agencies and freelancers pricing retainers, founders validating unit economics before scaling, and students or newcomers learning how PPC costs fit together. No prior expertise is assumed — the glossary explains every metric and formula in plain English.
What you'll find
- 9 free PPC calculators →
ROAS, ROI, CPC, CPM, CPA, CTR, conversion rate, ad budget and a benchmark checker — the full campaign lifecycle.
- Cost by industry →
CPC, CTR, conversion rate and cost-per-lead across 23 industries, with year-over-year change.
- Cost by country →
Average CPC across 61 countries in local currency, plus a measured USD ranking.
- Platform benchmarks →
Google, Microsoft (Bing), Facebook, TikTok and LinkedIn cost data side by side.
What we stand for
Free & no sign-up
Every calculator and benchmark page is free to use with no account, email or paywall. You should be able to answer a cost question and get on with your day.
Private by design
All calculators run entirely in your browser. The spend, revenue and budget numbers you type never touch a server — nothing is stored or transmitted.
Sourced & dated
Every benchmark cites its source and the year it reflects. We never invent a fresher vintage than the data actually has.
Graded for trust
Numbers are labelled by authority tier — measured, aggregate or modeled — so you always know how much weight to put on them.
Where the data comes from
Benchmarks are drawn from published industry reports — including the WordStream/LocaliQ 2026 Google Ads benchmark, Unbounce conversion data, and Statista/Semrush country figures — never from anonymous guesses. Each dataset is dated to the year it reflects and graded into one of three authority tiers so you can weigh it accordingly. We explain the full sourcing, tiering and cross-validation process on the data methodology page.
Not financial advice. Everything here is for planning and reference. Real auction prices vary by targeting, quality score, competition and season — always validate against your own account data before committing budget.
Ready to run the numbers?
Start with a calculator or browse the benchmarks — no sign-up required.