Google Ads & PPC Blog

Guides and data-backed breakdowns on Google Ads cost, ROAS, CPC and PPC strategy — grounded in real industry benchmarks.

How Much Do Google Ads Cost for Startups? Learn what Google Ads costs for startups in 2026, including average CPCs and how to budget effectively. Based on WordStream benchmarks. Jul 5, 2026
Why Are LinkedIn Ads So Expensive? (And When They're Worth It) Discover why LinkedIn ads cost more than other platforms, with industry benchmarks and tips on when the investment pays off. Jul 5, 2026
TikTok Ads vs Facebook Ads: Cost Comparison (2025) Compare TikTok and Facebook ad costs in 2025. See CPC, CPM, CPA benchmarks by industry and format to decide which platform fits your budget. Jul 5, 2026
How Much Do LinkedIn Ads Cost? (2025 Benchmarks) LinkedIn ad costs in 2025: CPC $2.50–$9, CPM $15–$50, CPL $60–$200+ by industry and format. Data from AdBacklog 2025 Benchmarks. Jul 5, 2026
How Much Do TikTok Ads Cost? (2025 Benchmarks by Industry) See 2025 TikTok ad costs by industry: CPM, CPC, CPA benchmarks. Learn how much to budget for your TikTok campaigns. Jul 5, 2026
Google Ads Cost for Arts & Entertainment (2026 Benchmarks) Learn the average CPC, CTR, and CPL for Arts & Entertainment Google Ads in 2026. See how pricing works and get practical tips. Jul 5, 2026
Google Ads Cost for Sports & Recreation Businesses (2026) Discover 2026 Google Ads costs for sports & recreation. Learn how pricing works, average CPC, and tips to optimize your budget. Jul 5, 2026
Google Ads Cost for Personal & Local Services (2026 Benchmarks) Learn how much Google Ads costs for personal and local services in 2026, plus answers to common pricing questions. Jul 5, 2026
Google Ads Cost for Industrial & Manufacturing (2026) Learn Google Ads costs for industrial & manufacturing in 2026. CPC, CPL, and pricing explained with WordStream benchmarks. Jul 5, 2026
Google Ads Cost for Recruiting & Staffing (2026 Benchmarks) Learn Google Ads costs for recruiting & staffing in 2026. CPC, CPL, and tips to optimize your budget. Based on WordStream benchmarks. Jul 5, 2026
Google Ads Cost for Beauty & Salons (2026): Benchmarks & Pricing Guide Learn Google Ads cost for beauty & salons in 2026. See CPC, CTR, conversion rate benchmarks. Get practical tips to control ad spend. Jul 5, 2026
Google Ads Cost for Fashion & Apparel Brands (2026 Benchmarks) Learn the average CPC, CTR, and CPL for fashion & apparel Google Ads in 2026. Plus answers to common pricing questions. Jul 5, 2026
Google Ads Cost for Pet Businesses & Veterinary Clinics (2026) Learn the average CPC, CTR, and cost per lead for pets & veterinary ads. 2026 WordStream benchmarks included. Jul 5, 2026
Facebook Ads vs Google Ads: Which Is Cheaper in 2026? Compare Facebook Ads and Google Ads costs in 2026. See CPC benchmarks, ROI factors, and which platform fits your budget. Jul 5, 2026
Are Google Ads Worth It for Small Businesses? A Practical Guide Discover if Google Ads is worth it for small businesses. Learn how costs work, what you pay for, and get real benchmarks to decide. Jul 5, 2026
Why Is My Google Ads CPC So High? (And How to Lower It) Learn why your Google Ads CPC is high and get actionable tips to lower it, backed by WordStream 2026 benchmarks. Jul 5, 2026
How to Improve Your ROAS: Proven Tactics That Actually Work Learn what ROAS is, how to calculate it, what a good ROAS looks like, and proven tactics to improve your return on ad spend. Jul 5, 2026
Google Ads Cost for B2B & Business Services (2026 Benchmarks) Discover 2026 Google Ads cost benchmarks for B2B and business services, including average CPC, CTR, and CPL from WordStream. Jul 5, 2026
Google Ads Cost for Travel & Hospitality (2026) Learn about Google Ads cost for travel & hospitality in 2026. Get benchmarks, pricing insights, and answers to common questions. Jul 5, 2026
Google Ads Cost for Restaurants & Food Businesses (2026) Learn Google Ads costs for restaurants in 2026. Get benchmarks, tips, and answers to common questions about pricing and PPC. Jul 5, 2026
Google Ads Cost for Gyms & Fitness Businesses (2026) Learn Google Ads costs for gyms & fitness businesses in 2026. See average CPC, CPL, and tips to optimize your budget. Jul 5, 2026
Google Ads Cost for Education & Online Courses (2026) Learn Google Ads costs for education in 2026: average CPC $4.81, CPL $77.48, and tips to optimize your budget. Jul 5, 2026
Google Ads Cost for Healthcare & Medical Practices (2026) Learn 2026 Google Ads costs for healthcare & medical practices. Real CPC benchmarks from WordStream. Tips to control spend and improve ROI. Jul 5, 2026
Google Ads Cost for Automotive Dealers & Repair Shops (2026) Discover 2026 Google Ads costs for automotive dealers and repair shops. CPC, CPL, and tips to optimize your ad spend. Jul 5, 2026
Google Ads Cost for E-commerce & Retail (2026 Benchmarks) Discover Google Ads costs for e-commerce in 2026. Benchmark CPC, CTR, and CVR for apparel, furniture, and more. From WordStream data. Jul 5, 2026
Google Ads Cost for Real Estate Agents (2026 Benchmarks) Discover 2026 Google Ads benchmarks for real estate agents. Learn about CPC, cost-per-lead, and how to budget effectively. Jul 5, 2026
Google Ads Cost for Financial Services & Insurance (2026) Learn the average CPC, CTR, and CPL for Finance & Insurance ads in 2026. Plus answers to common Google Ads pricing questions. Jul 5, 2026
Google Ads Cost for Home Services & HVAC (2026 Benchmarks) Learn 2026 Google Ads costs for home services & HVAC. See WordStream benchmarks for CPC, CTR, and CVR. Get practical tips to control spend. Jul 5, 2026
Google Ads Cost for Dentists: CPC, Cost Per Lead & Budget (2026) Learn 2026 Google Ads costs for dentists: average CPC $8.00, CPL $72.97, and how to budget effectively. Data from WordStream. Jul 5, 2026
How Much Do Google Ads Cost for Lawyers? (2026 Legal PPC Benchmarks) See 2026 Google Ads cost benchmarks for attorneys. Average CPC is $9.87, CPL is $131.63. Learn how legal PPC pricing works. Jul 5, 2026
How Much Do Facebook Ads Cost? Benchmarks by Industry (2025) See average Facebook ad costs by industry: CPC, CPL, and CTR benchmarks from WordStream 2025 data. Learn what to expect for your campaigns. Jul 5, 2026
Landing Page Conversion Rate Benchmarks by Industry (2024 Data) Discover 2024 landing page conversion rate benchmarks by industry from the Unbounce report. Learn what's a good rate and how to improve yours. Jul 5, 2026
Microsoft (Bing) Ads Cost: Is It Cheaper Than Google? Compare Microsoft Ads vs Google Ads costs using 2026 benchmarks. See average CPC, CPL, and whether Bing is cheaper for your industry. Jul 5, 2026
How Much Do Google Ads Cost for Small Businesses? (2026 Benchmarks) Learn what Google Ads costs for small businesses in 2026, including CPC by industry, how pricing works, and tips to control your budget. Jul 5, 2026
How Much Should You Budget for Google Ads? A Practical Guide Learn how to set a Google Ads budget based on industry benchmarks from WordStream 2026. Get tips for small businesses and common spending questions answered. Jul 5, 2026
Average Conversion Rate by Industry (and How to Improve Yours) See 2026 Google Ads conversion rate benchmarks by industry and learn how to improve your own conversion rate. Jul 5, 2026
What Is a Good CTR for Google Ads? Benchmarks by Industry (2026) Discover what a good CTR is for Google Ads in 2026. See industry benchmarks from WordStream and learn how to calculate and improve your click-through rate. Jul 5, 2026
How to Lower Your Cost Per Acquisition (CPA) on Google Ads Learn proven strategies to reduce your Google Ads CPA using 2026 benchmarks. Improve quality score, ad copy, and targeting. Jul 5, 2026
What Is a Good CPM? Cost Per 1,000 Impressions Explained Learn what CPM means, how it's calculated, and what a good CPM looks like. Includes industry benchmarks from WordStream 2026. Jul 5, 2026
Average CPC by Industry: What You'll Pay Per Click on Google Ads See 2026 average CPC by industry from WordStream benchmarks. Learn how cost-per-click works and what's a good CPC for your niche. Jul 5, 2026
ROAS vs ROI: What's the Difference and Which Should You Track? Learn the key differences between ROAS and ROI, how to calculate each, and which metric to prioritize for your Google Ads campaigns. Jul 5, 2026
Average CPC by Country: Where Google Ads Cost the Most See the latest measured average CPC by country. The US leads at $7.66, while Peru is lowest at $0.47. Data from Statista/Semrush (Dec 2024). Jul 5, 2026
What Is a Good ROAS? Benchmarks and How to Calculate It Learn what ROAS is, how to calculate it (including break-even), and what a good ROAS looks like across industries using WordStream 2026 benchmarks. Jul 5, 2026
How Much Do Google Ads Cost by Industry in 2026? See 2026 Google Ads cost benchmarks by industry: average CPC, CTR, conversion rate, and cost per lead from WordStream data. Jul 5, 2026