Is Your Google Ads CPC Too High?
Enter your average cost-per-click and pick your industry to see instantly whether you're paying below, around, or above the 2026 benchmark — using real WordStream data for 23 industries.
Animals & Pets benchmark CPC (2026)
$4.06
Your CPC vs benchmark
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Enter your CPC above to see how it compares to your industry benchmark.
Benchmarks are directional, not targets — your CPC depends on keywords, competition, geography and Quality Score. For the full picture see Google Ads cost by industry, or estimate outcomes with the cost calculator. Data sourced per our methodology.