Google Ads Budget Calculator
Work backwards from a goal: enter how many leads you want per month plus your CPC and conversion rate, and see the budget required, clicks needed and cost per lead. The reverse of the cost calculator.
Required monthly budget
$2,500
Clicks needed / month
1,000
Cost per lead
$50.00
To get 50 leads/mo at $2.50 CPC and a 5% conversion rate.
How it works
clicks = target leads ÷ (conversion rate ÷ 100), then budget = clicks × CPC. Not sure what CPC to use? Prefill real numbers on the cost calculator or browse CPC by industry.
Frequently Asked Questions
- How much should I budget for Google Ads?
- Work backwards from your lead goal: clicks needed = target leads ÷ conversion rate, then budget = clicks × CPC. For 50 leads at a 5% conversion rate you need 1,000 clicks; at a $2.50 CPC that is a $2,500 monthly budget.
- How do I calculate clicks needed for a lead goal?
- Clicks needed = target conversions ÷ (conversion rate ÷ 100). At a 5% conversion rate, 50 leads require 1,000 clicks.