How Much Do Google Ads Cost for Education & Instruction?
In 2026, Education & Instruction advertisers pay an average of $4.81 per click on Google Ads Search — that's 1% above the 23-industry average of $4.77. Below are the full 2026 benchmarks with year-over-year change vs 2025.
Real WordStream 2026 data, independently cross-validatedAvg. CPC
$4.81
▼ 23% vs 2025 ($6.23)
CTR
7.56%
▲ 32% vs 2025 (5.74%)
Conv. Rate
13.14%
▲ 15% vs 2025 (11.38%)
Cost / Lead
$77.48
▼ 14% vs 2025 ($90.02)
What these numbers mean for your budget
At $4.81 per click and a 13.14% conversion rate, a Education & Instruction advertiser needs roughly 8 clicks to generate one lead, landing cost per lead near $77.48 — 19% above the cross-industry average of $64.92. A $1,000/month budget would buy about 208 clicks and roughly 27 leads.
👉 Plug your own spend and revenue into the ROAS calculator, or estimate clicks and leads for any budget with the Google Ads cost calculator.
Related industries
Source: WordStream 2026 Google Ads Benchmarks
· Data year 2026 (with 2025 YoY) · Google Ads Search · Updated 2026-07-05