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How Much Do Google Ads Cost for Beauty & Personal Care?

In 2026, Beauty & Personal Care advertisers pay an average of $4.62 per click on Google Ads Search — that's 3% below the 23-industry average of $4.77. Below are the full 2026 benchmarks with year-over-year change vs 2025.

Real WordStream 2026 data, independently cross-validated
Avg. CPC
$4.62
▼ 19% vs 2025 ($5.70)
CTR
6.75%
▲ 18% vs 2025 (5.71%)
Conv. Rate
10.35%
▲ 32% vs 2025 (7.82%)
Cost / Lead
$39.25
▼ 35% vs 2025 ($60.34)

What these numbers mean for your budget

At $4.62 per click and a 10.35% conversion rate, a Beauty & Personal Care advertiser needs roughly 10 clicks to generate one lead, landing cost per lead near $39.25 — 40% below the cross-industry average of $64.92. A $1,000/month budget would buy about 216 clicks and roughly 22 leads.

👉 Plug your own spend and revenue into the ROAS calculator, or estimate clicks and leads for any budget with the Google Ads cost calculator.

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Source: WordStream 2026 Google Ads Benchmarks · Data year 2026 (with 2025 YoY) · Google Ads Search · Updated 2026-07-05