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How Much Do Google Ads Cost for Apparel / Fashion & Jewelry?

In 2026, Apparel / Fashion & Jewelry advertisers pay an average of $4.44 per click on Google Ads Search — that's 7% below the 23-industry average of $4.77. Below are the full 2026 benchmarks with year-over-year change vs 2025.

Real WordStream 2026 data, independently cross-validated
Avg. CPC
$4.44
▲ 3% vs 2025 ($4.31)
CTR
6.64%
▼ 2% vs 2025 (6.77%)
Conv. Rate
4.50%
▲ 13% vs 2025 (3.99%)
Cost / Lead
$97.51
▼ 4% vs 2025 ($101.49)

What these numbers mean for your budget

At $4.44 per click and a 4.50% conversion rate, a Apparel / Fashion & Jewelry advertiser needs roughly 22 clicks to generate one lead, landing cost per lead near $97.51 — 50% above the cross-industry average of $64.92. A $1,000/month budget would buy about 225 clicks and roughly 10 leads.

👉 Plug your own spend and revenue into the ROAS calculator, or estimate clicks and leads for any budget with the Google Ads cost calculator.

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Source: WordStream 2026 Google Ads Benchmarks · Data year 2026 (with 2025 YoY) · Google Ads Search · Updated 2026-07-05