How Much Do Google Ads Cost for Physicians & Surgeons?
In 2026, Physicians & Surgeons advertisers pay an average of $4.76 per click on Google Ads Search — that's 0% below the 23-industry average of $4.77. Below are the full 2026 benchmarks with year-over-year change vs 2025.
Real WordStream 2026 data, independently cross-validatedAvg. CPC
$4.76
▼ 5% vs 2025 ($5.00)
CTR
6.61%
▼ 2% vs 2025 (6.73%)
Conv. Rate
12.43%
▲ 7% vs 2025 (11.62%)
Cost / Lead
$40.04
▼ 30% vs 2025 ($56.83)
What these numbers mean for your budget
At $4.76 per click and a 12.43% conversion rate, a Physicians & Surgeons advertiser needs roughly 8 clicks to generate one lead, landing cost per lead near $40.04 — 38% below the cross-industry average of $64.92. A $1,000/month budget would buy about 210 clicks and roughly 26 leads.
👉 Plug your own spend and revenue into the ROAS calculator, or estimate clicks and leads for any budget with the Google Ads cost calculator.
Related industries
Source: WordStream 2026 Google Ads Benchmarks
· Data year 2026 (with 2025 YoY) · Google Ads Search · Updated 2026-07-05