How Much Do Google Ads Cost for Automotive — Repair, Service & Parts?
In 2026, Automotive — Repair, Service & Parts advertisers pay an average of $4.35 per click on Google Ads Search — that's 9% below the 23-industry average of $4.77. Below are the full 2026 benchmarks with year-over-year change vs 2025.
Real WordStream 2026 data, independently cross-validatedAvg. CPC
$4.35
▲ 12% vs 2025 ($3.90)
CTR
5.56%
▲ 0% vs 2025 (5.56%)
Conv. Rate
15.51%
▲ 6% vs 2025 (14.67%)
Cost / Lead
$29.96
▲ 5% vs 2025 ($28.50)
What these numbers mean for your budget
At $4.35 per click and a 15.51% conversion rate, a Automotive — Repair, Service & Parts advertiser needs roughly 6 clicks to generate one lead, landing cost per lead near $29.96 — 54% below the cross-industry average of $64.92. A $1,000/month budget would buy about 230 clicks and roughly 36 leads.
👉 Plug your own spend and revenue into the ROAS calculator, or estimate clicks and leads for any budget with the Google Ads cost calculator.
Related industries
Source: WordStream 2026 Google Ads Benchmarks
· Data year 2026 (with 2025 YoY) · Google Ads Search · Updated 2026-07-05