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How Much Do Google Ads Cost for Animals & Pets?

In 2026, Animals & Pets advertisers pay an average of $4.06 per click on Google Ads Search — that's 15% below the 23-industry average of $4.77. Below are the full 2026 benchmarks with year-over-year change vs 2025.

Real WordStream 2026 data, independently cross-validated
Avg. CPC
$4.06
▲ 2% vs 2025 ($3.97)
CTR
7.49%
▲ 14% vs 2025 (6.58%)
Conv. Rate
16.22%
▲ 24% vs 2025 (13.07%)
Cost / Lead
$31.50
▼ 1% vs 2025 ($31.82)

What these numbers mean for your budget

At $4.06 per click and a 16.22% conversion rate, a Animals & Pets advertiser needs roughly 6 clicks to generate one lead, landing cost per lead near $31.50 — 51% below the cross-industry average of $64.92. A $1,000/month budget would buy about 246 clicks and roughly 40 leads.

👉 Plug your own spend and revenue into the ROAS calculator, or estimate clicks and leads for any budget with the Google Ads cost calculator.

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Source: WordStream 2026 Google Ads Benchmarks · Data year 2026 (with 2025 YoY) · Google Ads Search · Updated 2026-07-05