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How Much Do Google Ads Cost for Furniture?

In 2026, Furniture advertisers pay an average of $3.97 per click on Google Ads Search — that's 17% below the 23-industry average of $4.77. Below are the full 2026 benchmarks with year-over-year change vs 2025.

Real WordStream 2026 data, independently cross-validated
Avg. CPC
$3.97
▲ 3% vs 2025 ($3.86)
CTR
6.57%
▲ 8% vs 2025 (6.11%)
Conv. Rate
2.99%
▲ 10% vs 2025 (2.73%)
Cost / Lead
$106.70
▼ 12% vs 2025 ($121.51)

What these numbers mean for your budget

At $3.97 per click and a 2.99% conversion rate, a Furniture advertiser needs roughly 33 clicks to generate one lead, landing cost per lead near $106.70 — 64% above the cross-industry average of $64.92. A $1,000/month budget would buy about 252 clicks and roughly 8 leads.

👉 Plug your own spend and revenue into the ROAS calculator, or estimate clicks and leads for any budget with the Google Ads cost calculator.

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Source: WordStream 2026 Google Ads Benchmarks · Data year 2026 (with 2025 YoY) · Google Ads Search · Updated 2026-07-05