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How Much Do Google Ads Cost for Health & Fitness?

In 2026, Health & Fitness advertisers pay an average of $6.17 per click on Google Ads Search — that's 29% above the 23-industry average of $4.77. Below are the full 2026 benchmarks with year-over-year change vs 2025.

Real WordStream 2026 data, independently cross-validated
Avg. CPC
$6.17
▲ 23% vs 2025 ($5.00)
CTR
5.81%
▼ 19% vs 2025 (7.18%)
Conv. Rate
6.94%
▲ 2% vs 2025 (6.80%)
Cost / Lead
$67.36
▲ 7% vs 2025 ($62.80)

What these numbers mean for your budget

At $6.17 per click and a 6.94% conversion rate, a Health & Fitness advertiser needs roughly 14 clicks to generate one lead, landing cost per lead near $67.36 — 4% above the cross-industry average of $64.92. A $1,000/month budget would buy about 162 clicks and roughly 11 leads.

👉 Plug your own spend and revenue into the ROAS calculator, or estimate clicks and leads for any budget with the Google Ads cost calculator.

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Source: WordStream 2026 Google Ads Benchmarks · Data year 2026 (with 2025 YoY) · Google Ads Search · Updated 2026-07-05