Google Ads Cost in Bulgaria
Average Google Ads costs in Bulgaria, shown in BGN (лв). Across all industries the average cost-per-click is лв0.89 at a 2.88% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in BGN. Treat as directional and validate against your own account.
Google Ads cost by industry in Bulgaria
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | лв3.07 | лв42.37 | 1.38% | 1.40% | лв219.29 | 2.08x |
| Insurance | лв2.78 | лв41.70 | 1.50% | 1.61% | лв172.67 | 2.40x |
| Banking & Finance | лв2.54 | лв42.42 | 1.67% | 2.07% | лв122.71 | 2.56x |
| Crypto & Web3 | лв1.91 | лв42.78 | 2.24% | 1.61% | лв118.63 | 2.24x |
| Automotive | лв1.89 | лв37.04 | 1.96% | 1.74% | лв108.62 | 2.81x |
| Property | лв1.85 | лв34.59 | 1.87% | 1.27% | лв145.67 | 2.30x |
| Healthcare | лв1.71 | лв35.40 | 2.07% | 2.27% | лв75.33 | 2.72x |
| Software & SaaS | лв1.67 | лв37.41 | 2.24% | 2.41% | лв69.29 | 2.88x |
| Home Services | лв1.50 | лв32.40 | 2.16% | 2.07% | лв72.46 | 2.94x |
| Logistics | лв1.47 | лв29.55 | 2.01% | 2.17% | лв67.74 | 2.72x |
| Moving & Cleaning Services | лв1.38 | лв30.91 | 2.24% | 2.41% | лв57.26 | 3.26x |
| Jobs & Recruitment | лв1.35 | лв33.08 | 2.45% | 3.41% | лв39.59 | 2.56x |
| Flights | лв1.29 | лв31.61 | 2.45% | 1.27% | лв101.57 | 6.01x |
| Hotels | лв1.20 | лв30.36 | 2.53% | 1.84% | лв65.22 | 6.14x |
| Home Appliances (E-Commerce) | лв1.14 | лв27.93 | 2.45% | 2.51% | лв45.42 | 2.72x |
| Furniture & Home Décor (E-Commerce) | лв1.09 | лв28.89 | 2.65% | 2.27% | лв48.02 | 2.88x |
| Travel | лв1.09 | лв28.89 | 2.65% | 1.50% | лв72.67 | 5.50x |
| Electronics (E-Commerce) | лв1.05 | лв28.67 | 2.73% | 2.74% | лв38.32 | 2.94x |
| Wedding & Events | лв1.05 | лв31.71 | 3.02% | 1.94% | лв54.12 | 3.58x |
| Jewelry & Accessories (E-Commerce) | лв1.00 | лв31.70 | 3.17% | 2.74% | лв36.50 | 4.41x |
| Dating | лв0.96 | лв30.91 | 3.22% | 5.75% | лв16.70 | 3.84x |
| All Industries | лв0.89 | лв25.63 | 2.88% | 3.34% | лв26.65 | 3.20x |
| Health & Wellness (E-Commerce) | лв0.85 | лв26.43 | 3.11% | 3.41% | лв24.93 | 4.00x |
| Fitness & Gyms | лв0.82 | лв25.50 | 3.11% | 2.94% | лв27.89 | 3.68x |
| Skincare (E-Commerce) | лв0.82 | лв28.29 | 3.45% | 3.61% | лв22.71 | 4.22x |
| Education | лв0.78 | лв20.67 | 2.65% | 3.51% | лв22.22 | 3.45x |
| Online Courses & EdTech | лв0.76 | лв22.34 | 2.94% | 3.75% | лв20.27 | 3.77x |
| Sports & Outdoors (E-Commerce) | лв0.76 | лв25.16 | 3.31% | 3.51% | лв21.65 | 3.90x |
| Beauty & Salons | лв0.73 | лв24.82 | 3.40% | 3.61% | лв20.22 | 4.41x |
| Subscription Boxes | лв0.69 | лв23.46 | 3.40% | 3.85% | лв17.92 | 4.41x |
| Pet Products (E-Commerce) | лв0.67 | лв23.52 | 3.51% | 3.95% | лв16.96 | 4.22x |
| Gaming | лв0.64 | лв25.41 | 3.97% | 4.08% | лв15.69 | 4.16x |
| Toys & Baby (E-Commerce) | лв0.64 | лв23.94 | 3.74% | 4.08% | лв15.69 | 4.09x |
| Restaurants & Food Delivery | лв0.62 | лв22.82 | 3.68% | 4.75% | лв13.05 | 5.12x |
| Apparel (E-Commerce) | лв0.61 | лв22.45 | 3.68% | 3.85% | лв15.84 | 4.09x |
| Food & Beverage | лв0.61 | лв21.41 | 3.51% | 4.28% | лв14.25 | 4.86x |
| Entertainment & Media | лв0.55 | лв22.50 | 4.09% | 4.61% | лв11.93 | 3.58x |
| Non-Profit & Charity | лв0.43 | лв15.82 | 3.68% | 5.28% | лв8.14 | 3.58x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency BGN · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.