Google Ads Cost in Singapore
Average Google Ads costs in Singapore, shown in SGD (S$). Across all industries the average cost-per-click is S$2.25 at a 3.16% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in SGD. Treat as directional and validate against your own account.
Google Ads cost by industry in Singapore
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | S$7.77 | S$118.10 | 1.52% | 1.72% | S$451.74 | 2.45x |
| Insurance | S$7.02 | S$115.13 | 1.64% | 1.96% | S$358.16 | 2.83x |
| Banking & Finance | S$6.42 | S$117.49 | 1.83% | 2.54% | S$252.76 | 3.02x |
| Crypto & Web3 | S$4.84 | S$119.06 | 2.46% | 1.96% | S$246.94 | 2.64x |
| Automotive | S$4.77 | S$102.55 | 2.15% | 2.13% | S$223.94 | 3.32x |
| Property | S$4.68 | S$95.94 | 2.05% | 1.55% | S$301.94 | 2.72x |
| Healthcare | S$4.32 | S$98.06 | 2.27% | 2.78% | S$155.40 | 3.21x |
| Software & SaaS | S$4.23 | S$104.06 | 2.46% | 2.95% | S$143.39 | 3.39x |
| Home Services | S$3.78 | S$89.59 | 2.37% | 2.54% | S$148.82 | 3.47x |
| Logistics | S$3.72 | S$82.21 | 2.21% | 2.66% | S$139.85 | 3.21x |
| Moving & Cleaning Services | S$3.49 | S$85.85 | 2.46% | 2.95% | S$118.31 | 3.85x |
| Jobs & Recruitment | S$3.42 | S$92.00 | 2.69% | 4.17% | S$82.01 | 3.02x |
| Flights | S$3.26 | S$87.69 | 2.69% | 1.55% | S$210.32 | 7.09x |
| Hotels | S$3.04 | S$84.51 | 2.78% | 2.25% | S$135.11 | 7.24x |
| Home Appliances (E-Commerce) | S$2.88 | S$77.47 | 2.69% | 3.07% | S$93.81 | 3.21x |
| Furniture & Home Décor (E-Commerce) | S$2.75 | S$80.03 | 2.91% | 2.78% | S$98.92 | 3.39x |
| Travel | S$2.75 | S$80.03 | 2.91% | 1.84% | S$149.46 | 6.49x |
| Electronics (E-Commerce) | S$2.66 | S$79.80 | 3.00% | 3.36% | S$79.17 | 3.47x |
| Wedding & Events | S$2.66 | S$88.31 | 3.32% | 2.37% | S$112.24 | 4.22x |
| Jewelry & Accessories (E-Commerce) | S$2.52 | S$87.44 | 3.47% | 3.36% | S$75.00 | 5.21x |
| Dating | S$2.43 | S$86.02 | 3.54% | 7.04% | S$34.52 | 4.53x |
| All Industries | S$2.25 | S$71.10 | 3.16% | 4.09% | S$55.01 | 3.77x |
| Health & Wellness (E-Commerce) | S$2.14 | S$72.97 | 3.41% | 4.17% | S$51.32 | 4.71x |
| Fitness & Gyms | S$2.07 | S$70.59 | 3.41% | 3.60% | S$57.50 | 4.34x |
| Skincare (E-Commerce) | S$2.07 | S$78.45 | 3.79% | 4.42% | S$46.83 | 4.98x |
| Education | S$1.98 | S$57.62 | 2.91% | 4.30% | S$46.05 | 4.07x |
| Online Courses & EdTech | S$1.91 | S$61.50 | 3.22% | 4.58% | S$41.70 | 4.45x |
| Sports & Outdoors (E-Commerce) | S$1.91 | S$69.33 | 3.63% | 4.30% | S$44.42 | 4.60x |
| Beauty & Salons | S$1.85 | S$69.00 | 3.73% | 4.42% | S$41.86 | 5.21x |
| Subscription Boxes | S$1.76 | S$65.65 | 3.73% | 4.71% | S$37.37 | 5.21x |
| Pet Products (E-Commerce) | S$1.69 | S$65.06 | 3.85% | 4.83% | S$34.99 | 4.98x |
| Gaming | S$1.62 | S$70.63 | 4.36% | 4.99% | S$32.46 | 4.90x |
| Toys & Baby (E-Commerce) | S$1.62 | S$66.58 | 4.11% | 4.99% | S$32.46 | 4.83x |
| Restaurants & Food Delivery | S$1.58 | S$63.83 | 4.04% | 5.81% | S$27.19 | 6.04x |
| Apparel (E-Commerce) | S$1.53 | S$61.81 | 4.04% | 4.71% | S$32.48 | 4.83x |
| Food & Beverage | S$1.53 | S$58.91 | 3.85% | 5.24% | S$29.20 | 5.73x |
| Entertainment & Media | S$1.40 | S$62.86 | 4.49% | 5.65% | S$24.78 | 4.22x |
| Non-Profit & Charity | S$1.08 | S$43.63 | 4.04% | 6.47% | S$16.69 | 4.22x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency SGD · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.