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How Much Do Google Ads Cost for Real Estate?

In 2026, Real Estate advertisers pay an average of $3.22 per click on Google Ads Search — that's 32% below the 23-industry average of $4.77. Below are the full 2026 benchmarks with year-over-year change vs 2025.

Real WordStream 2026 data, independently cross-validated
Avg. CPC
$3.22
▲ 27% vs 2025 ($2.53)
CTR
7.61%
▼ 10% vs 2025 (8.43%)
Conv. Rate
3.70%
▲ 13% vs 2025 (3.28%)
Cost / Lead
$102.51
▲ 2% vs 2025 ($100.48)

What these numbers mean for your budget

At $3.22 per click and a 3.70% conversion rate, a Real Estate advertiser needs roughly 27 clicks to generate one lead, landing cost per lead near $102.51 — 58% above the cross-industry average of $64.92. A $1,000/month budget would buy about 311 clicks and roughly 11 leads.

👉 Plug your own spend and revenue into the ROAS calculator, or estimate clicks and leads for any budget with the Google Ads cost calculator.

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Source: WordStream 2026 Google Ads Benchmarks · Data year 2026 (with 2025 YoY) · Google Ads Search · Updated 2026-07-05