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How Much Do Google Ads Cost for Finance & Insurance?

In 2026, Finance & Insurance advertisers pay an average of $3.39 per click on Google Ads Search — that's 29% below the 23-industry average of $4.77. Below are the full 2026 benchmarks with year-over-year change vs 2025.

Real WordStream 2026 data, independently cross-validated
Avg. CPC
$3.39
▼ 2% vs 2025 ($3.46)
CTR
9.83%
▲ 18% vs 2025 (8.33%)
Conv. Rate
2.64%
▲ 4% vs 2025 (2.55%)
Cost / Lead
$74.44
▼ 11% vs 2025 ($83.93)

What these numbers mean for your budget

At $3.39 per click and a 2.64% conversion rate, a Finance & Insurance advertiser needs roughly 38 clicks to generate one lead, landing cost per lead near $74.44 — 15% above the cross-industry average of $64.92. A $1,000/month budget would buy about 295 clicks and roughly 8 leads.

👉 Plug your own spend and revenue into the ROAS calculator, or estimate clicks and leads for any budget with the Google Ads cost calculator.

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Source: WordStream 2026 Google Ads Benchmarks · Data year 2026 (with 2025 YoY) · Google Ads Search · Updated 2026-07-05