How Much Do Google Ads Cost for Restaurants & Food?
In 2026, Restaurants & Food advertisers pay an average of $2.05 per click on Google Ads Search — that's 57% below the 23-industry average of $4.77. Below are the full 2026 benchmarks with year-over-year change vs 2025.
Real WordStream 2026 data, independently cross-validatedAvg. CPC
$2.05
▲ 0% vs 2025 ($2.05)
CTR
6.83%
▼ 10% vs 2025 (7.58%)
Conv. Rate
8.05%
▲ 14% vs 2025 (7.09%)
Cost / Lead
$30.57
▲ 1% vs 2025 ($30.27)
What these numbers mean for your budget
At $2.05 per click and a 8.05% conversion rate, a Restaurants & Food advertiser needs roughly 12 clicks to generate one lead, landing cost per lead near $30.57 — 53% below the cross-industry average of $64.92. A $1,000/month budget would buy about 488 clicks and roughly 39 leads.
👉 Plug your own spend and revenue into the ROAS calculator, or estimate clicks and leads for any budget with the Google Ads cost calculator.
Related industries
Source: WordStream 2026 Google Ads Benchmarks
· Data year 2026 (with 2025 YoY) · Google Ads Search · Updated 2026-07-05