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How Much Do Google Ads Cost for Arts & Entertainment?

In 2026, Arts & Entertainment advertisers pay an average of $1.63 per click on Google Ads Search — that's 66% below the 23-industry average of $4.77. Below are the full 2026 benchmarks with year-over-year change vs 2025.

Real WordStream 2026 data, independently cross-validated
Avg. CPC
$1.63
▲ 2% vs 2025 ($1.60)
CTR
12.75%
▼ 3% vs 2025 (13.10%)
Conv. Rate
5.91%
▲ 22% vs 2025 (4.84%)
Cost / Lead
$26.84
▼ 11% vs 2025 ($30.27)

What these numbers mean for your budget

At $1.63 per click and a 5.91% conversion rate, a Arts & Entertainment advertiser needs roughly 17 clicks to generate one lead, landing cost per lead near $26.84 — 59% below the cross-industry average of $64.92. A $1,000/month budget would buy about 613 clicks and roughly 36 leads.

👉 Plug your own spend and revenue into the ROAS calculator, or estimate clicks and leads for any budget with the Google Ads cost calculator.

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Source: WordStream 2026 Google Ads Benchmarks · Data year 2026 (with 2025 YoY) · Google Ads Search · Updated 2026-07-05