Google Ads Cost in Ukraine
Average Google Ads costs in Ukraine, shown in UAH (₴). Across all industries the average cost-per-click is ₴13 at a 3.09% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in UAH. Treat as directional and validate against your own account.
Google Ads cost by industry in Ukraine
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | ₴44 | ₴654 | 1.48% | 1.52% | ₴2,907 | 2.03x |
| Insurance | ₴40 | ₴643 | 1.61% | 1.73% | ₴2,309 | 2.34x |
| Banking & Finance | ₴36 | ₴653 | 1.79% | 2.24% | ₴1,629 | 2.49x |
| Crypto & Web3 | ₴28 | ₴663 | 2.41% | 1.73% | ₴1,591 | 2.18x |
| Automotive | ₴27 | ₴570 | 2.10% | 1.88% | ₴1,444 | 2.74x |
| Property | ₴27 | ₴535 | 2.01% | 1.37% | ₴1,944 | 2.24x |
| Healthcare | ₴25 | ₴546 | 2.22% | 2.45% | ₴1,003 | 2.65x |
| Software & SaaS | ₴24 | ₴580 | 2.41% | 2.60% | ₴926 | 2.80x |
| Home Services | ₴22 | ₴499 | 2.32% | 2.24% | ₴960 | 2.87x |
| Logistics | ₴21 | ₴456 | 2.16% | 2.35% | ₴899 | 2.65x |
| Moving & Cleaning Services | ₴20 | ₴478 | 2.41% | 2.60% | ₴763 | 3.18x |
| Jobs & Recruitment | ₴19 | ₴512 | 2.63% | 3.68% | ₴529 | 2.49x |
| Flights | ₴19 | ₴488 | 2.63% | 1.37% | ₴1,355 | 5.86x |
| Hotels | ₴17 | ₴470 | 2.72% | 1.98% | ₴873 | 5.98x |
| Home Appliances (E-Commerce) | ₴16 | ₴431 | 2.63% | 2.71% | ₴605 | 2.65x |
| Furniture & Home Décor (E-Commerce) | ₴16 | ₴444 | 2.84% | 2.45% | ₴638 | 2.80x |
| Travel | ₴16 | ₴444 | 2.84% | 1.62% | ₴964 | 5.36x |
| Electronics (E-Commerce) | ₴15 | ₴443 | 2.93% | 2.96% | ₴510 | 2.87x |
| Wedding & Events | ₴15 | ₴490 | 3.24% | 2.09% | ₴723 | 3.49x |
| Jewelry & Accessories (E-Commerce) | ₴14 | ₴488 | 3.40% | 2.96% | ₴484 | 4.30x |
| Dating | ₴14 | ₴479 | 3.46% | 6.21% | ₴223 | 3.74x |
| All Industries | ₴13 | ₴396 | 3.09% | 3.61% | ₴355 | 3.12x |
| Health & Wellness (E-Commerce) | ₴12 | ₴406 | 3.34% | 3.68% | ₴330 | 3.89x |
| Fitness & Gyms | ₴12 | ₴393 | 3.34% | 3.18% | ₴370 | 3.58x |
| Skincare (E-Commerce) | ₴12 | ₴437 | 3.71% | 3.90% | ₴302 | 4.11x |
| Education | ₴11 | ₴320 | 2.84% | 3.79% | ₴297 | 3.37x |
| Online Courses & EdTech | ₴11 | ₴343 | 3.15% | 4.04% | ₴269 | 3.68x |
| Sports & Outdoors (E-Commerce) | ₴11 | ₴386 | 3.55% | 3.79% | ₴287 | 3.80x |
| Beauty & Salons | ₴11 | ₴382 | 3.64% | 3.90% | ₴269 | 4.30x |
| Subscription Boxes | ₴10 | ₴364 | 3.64% | 4.15% | ₴241 | 4.30x |
| Pet Products (E-Commerce) | ₴10 | ₴362 | 3.77% | 4.26% | ₴225 | 4.11x |
| Gaming | ₴9 | ₴393 | 4.26% | 4.40% | ₴210 | 4.05x |
| Toys & Baby (E-Commerce) | ₴9 | ₴371 | 4.02% | 4.40% | ₴210 | 3.99x |
| Restaurants & Food Delivery | ₴9 | ₴354 | 3.95% | 5.12% | ₴175 | 4.99x |
| Apparel (E-Commerce) | ₴9 | ₴344 | 3.95% | 4.15% | ₴210 | 3.99x |
| Food & Beverage | ₴9 | ₴328 | 3.77% | 4.62% | ₴189 | 4.74x |
| Entertainment & Media | ₴8 | ₴349 | 4.39% | 4.98% | ₴159 | 3.49x |
| Non-Profit & Charity | ₴6 | ₴243 | 3.95% | 5.70% | ₴108 | 3.49x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency UAH · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.