Google Ads Cost in UK
Average Google Ads costs in UK, shown in GBP (£). Across all industries the average cost-per-click is £1.64 at a 3.33% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in GBP. Treat as directional and validate against your own account.
Google Ads cost by industry in UK
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | £5.66 | £90.56 | 1.60% | 1.81% | £312.71 | 2.56x |
| Insurance | £5.12 | £88.58 | 1.73% | 2.07% | £247.34 | 2.95x |
| Banking & Finance | £4.68 | £90.32 | 1.93% | 2.67% | £175.28 | 3.15x |
| Crypto & Web3 | £3.53 | £91.78 | 2.60% | 2.07% | £170.53 | 2.76x |
| Automotive | £3.48 | £79.00 | 2.27% | 2.24% | £155.36 | 3.46x |
| Property | £3.41 | £74.00 | 2.17% | 1.64% | £207.93 | 2.83x |
| Healthcare | £3.15 | £75.60 | 2.40% | 2.93% | £107.51 | 3.35x |
| Software & SaaS | £3.08 | £80.08 | 2.60% | 3.10% | £99.35 | 3.54x |
| Home Services | £2.76 | £69.00 | 2.50% | 2.67% | £103.37 | 3.62x |
| Logistics | £2.71 | £63.14 | 2.33% | 2.80% | £96.79 | 3.35x |
| Moving & Cleaning Services | £2.54 | £66.04 | 2.60% | 3.10% | £81.94 | 4.01x |
| Jobs & Recruitment | £2.49 | £70.47 | 2.83% | 4.40% | £56.59 | 3.15x |
| Flights | £2.38 | £67.35 | 2.83% | 1.64% | £145.12 | 7.40x |
| Hotels | £2.22 | £65.05 | 2.93% | 2.37% | £93.67 | 7.56x |
| Home Appliances (E-Commerce) | £2.10 | £59.43 | 2.83% | 3.23% | £65.02 | 3.35x |
| Furniture & Home Décor (E-Commerce) | £2.00 | £61.40 | 3.07% | 2.93% | £68.26 | 3.54x |
| Travel | £2.00 | £61.40 | 3.07% | 1.94% | £103.09 | 6.77x |
| Electronics (E-Commerce) | £1.94 | £61.50 | 3.17% | 3.54% | £54.80 | 3.62x |
| Wedding & Events | £1.94 | £67.90 | 3.50% | 2.50% | £77.60 | 4.41x |
| Jewelry & Accessories (E-Commerce) | £1.84 | £67.53 | 3.67% | 3.54% | £51.98 | 5.43x |
| Dating | £1.77 | £66.02 | 3.73% | 7.42% | £23.85 | 4.72x |
| All Industries | £1.64 | £54.61 | 3.33% | 4.31% | £38.05 | 3.94x |
| Health & Wellness (E-Commerce) | £1.56 | £56.16 | 3.60% | 4.40% | £35.45 | 4.92x |
| Fitness & Gyms | £1.51 | £54.36 | 3.60% | 3.79% | £39.84 | 4.53x |
| Skincare (E-Commerce) | £1.51 | £60.40 | 4.00% | 4.66% | £32.40 | 5.20x |
| Education | £1.44 | £44.21 | 3.07% | 4.53% | £31.79 | 4.25x |
| Online Courses & EdTech | £1.39 | £47.26 | 3.40% | 4.83% | £28.78 | 4.64x |
| Sports & Outdoors (E-Commerce) | £1.39 | £53.24 | 3.83% | 4.53% | £30.68 | 4.80x |
| Beauty & Salons | £1.35 | £53.06 | 3.93% | 4.66% | £28.97 | 5.43x |
| Subscription Boxes | £1.28 | £50.30 | 3.93% | 4.96% | £25.81 | 5.43x |
| Pet Products (E-Commerce) | £1.23 | £50.06 | 4.07% | 5.09% | £24.17 | 5.20x |
| Gaming | £1.18 | £54.28 | 4.60% | 5.26% | £22.43 | 5.12x |
| Toys & Baby (E-Commerce) | £1.18 | £51.09 | 4.33% | 5.26% | £22.43 | 5.04x |
| Restaurants & Food Delivery | £1.15 | £49.10 | 4.27% | 6.12% | £18.79 | 6.30x |
| Apparel (E-Commerce) | £1.12 | £47.82 | 4.27% | 4.96% | £22.58 | 5.04x |
| Food & Beverage | £1.12 | £45.58 | 4.07% | 5.52% | £20.29 | 5.98x |
| Entertainment & Media | £1.02 | £48.25 | 4.73% | 5.95% | £17.14 | 4.41x |
| Non-Profit & Charity | £0.79 | £33.73 | 4.27% | 6.81% | £11.60 | 4.41x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency GBP · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.