Google Ads Cost in UAE
Average Google Ads costs in UAE, shown in AED (AED). Across all industries the average cost-per-click is AED8.39 at a 2.88% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in AED. Treat as directional and validate against your own account.
Google Ads cost by industry in UAE
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | AED28.96 | AED399.65 | 1.38% | 1.61% | AED1,798.76 | 2.29x |
| Insurance | AED26.19 | AED392.85 | 1.50% | 1.84% | AED1,423.37 | 2.64x |
| Banking & Finance | AED23.92 | AED399.46 | 1.67% | 2.37% | AED1,009.28 | 2.82x |
| Crypto & Web3 | AED18.04 | AED404.10 | 2.24% | 1.84% | AED980.43 | 2.47x |
| Automotive | AED17.79 | AED348.68 | 1.96% | 1.99% | AED893.97 | 3.10x |
| Property | AED17.46 | AED326.50 | 1.87% | 1.45% | AED1,204.14 | 2.54x |
| Healthcare | AED16.11 | AED333.48 | 2.07% | 2.60% | AED619.62 | 3.00x |
| Software & SaaS | AED15.78 | AED353.47 | 2.24% | 2.76% | AED571.74 | 3.17x |
| Home Services | AED14.10 | AED304.56 | 2.16% | 2.37% | AED594.94 | 3.24x |
| Logistics | AED13.85 | AED278.38 | 2.01% | 2.49% | AED556.22 | 3.00x |
| Moving & Cleaning Services | AED13.01 | AED291.42 | 2.24% | 2.76% | AED471.38 | 3.60x |
| Jobs & Recruitment | AED12.76 | AED312.62 | 2.45% | 3.90% | AED327.18 | 2.82x |
| Flights | AED12.17 | AED298.17 | 2.45% | 1.45% | AED839.31 | 6.63x |
| Hotels | AED11.33 | AED286.65 | 2.53% | 2.11% | AED536.97 | 6.77x |
| Home Appliances (E-Commerce) | AED10.74 | AED263.13 | 2.45% | 2.87% | AED374.22 | 3.00x |
| Furniture & Home Décor (E-Commerce) | AED10.24 | AED271.36 | 2.65% | 2.60% | AED393.85 | 3.17x |
| Travel | AED10.24 | AED271.36 | 2.65% | 1.72% | AED595.35 | 6.06x |
| Electronics (E-Commerce) | AED9.90 | AED270.27 | 2.73% | 3.14% | AED315.29 | 3.24x |
| Wedding & Events | AED9.90 | AED298.98 | 3.02% | 2.22% | AED445.95 | 3.95x |
| Jewelry & Accessories (E-Commerce) | AED9.40 | AED297.98 | 3.17% | 3.14% | AED299.36 | 4.87x |
| Dating | AED9.06 | AED291.73 | 3.22% | 6.58% | AED137.69 | 4.23x |
| All Industries | AED8.39 | AED241.63 | 2.88% | 3.83% | AED219.06 | 3.53x |
| Health & Wellness (E-Commerce) | AED7.97 | AED247.87 | 3.11% | 3.90% | AED204.36 | 4.41x |
| Fitness & Gyms | AED7.72 | AED240.09 | 3.11% | 3.37% | AED229.08 | 4.05x |
| Skincare (E-Commerce) | AED7.72 | AED266.34 | 3.45% | 4.13% | AED186.92 | 4.65x |
| Education | AED7.39 | AED195.83 | 2.65% | 4.02% | AED183.83 | 3.81x |
| Online Courses & EdTech | AED7.13 | AED209.62 | 2.94% | 4.29% | AED166.20 | 4.16x |
| Sports & Outdoors (E-Commerce) | AED7.13 | AED236.00 | 3.31% | 4.02% | AED177.36 | 4.30x |
| Beauty & Salons | AED6.88 | AED233.92 | 3.40% | 4.13% | AED166.59 | 4.87x |
| Subscription Boxes | AED6.55 | AED222.70 | 3.40% | 4.40% | AED148.86 | 4.87x |
| Pet Products (E-Commerce) | AED6.29 | AED220.78 | 3.51% | 4.52% | AED139.16 | 4.65x |
| Gaming | AED6.04 | AED239.79 | 3.97% | 4.67% | AED129.34 | 4.58x |
| Toys & Baby (E-Commerce) | AED6.04 | AED225.90 | 3.74% | 4.67% | AED129.34 | 4.51x |
| Restaurants & Food Delivery | AED5.87 | AED216.02 | 3.68% | 5.44% | AED107.90 | 5.64x |
| Apparel (E-Commerce) | AED5.71 | AED210.13 | 3.68% | 4.40% | AED129.77 | 4.51x |
| Food & Beverage | AED5.71 | AED200.42 | 3.51% | 4.90% | AED116.53 | 5.36x |
| Entertainment & Media | AED5.20 | AED212.68 | 4.09% | 5.28% | AED98.48 | 3.95x |
| Non-Profit & Charity | AED4.03 | AED148.30 | 3.68% | 6.05% | AED66.61 | 3.95x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency AED · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.