Google Ads Cost in Turkiye
Average Google Ads costs in Turkiye, shown in TRY (₺). Across all industries the average cost-per-click is ₺15.49 at a 2.88% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in TRY. Treat as directional and validate against your own account.
Google Ads cost by industry in Turkiye
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | ₺53.46 | ₺737.75 | 1.38% | 1.48% | ₺3,612.16 | 2.13x |
| Insurance | ₺48.34 | ₺725.10 | 1.50% | 1.69% | ₺2,860.36 | 2.46x |
| Banking & Finance | ₺44.16 | ₺737.47 | 1.67% | 2.18% | ₺2,025.69 | 2.62x |
| Crypto & Web3 | ₺33.31 | ₺746.14 | 2.24% | 1.69% | ₺1,971.01 | 2.30x |
| Automotive | ₺32.85 | ₺643.86 | 1.96% | 1.83% | ₺1,795.08 | 2.89x |
| Property | ₺32.23 | ₺602.70 | 1.87% | 1.34% | ₺2,405.22 | 2.36x |
| Healthcare | ₺29.75 | ₺615.82 | 2.07% | 2.39% | ₺1,244.77 | 2.79x |
| Software & SaaS | ₺29.13 | ₺652.51 | 2.24% | 2.53% | ₺1,151.38 | 2.95x |
| Home Services | ₺26.03 | ₺562.25 | 2.16% | 2.18% | ₺1,194.04 | 3.02x |
| Logistics | ₺25.57 | ₺513.96 | 2.01% | 2.29% | ₺1,116.59 | 2.79x |
| Moving & Cleaning Services | ₺24.02 | ₺538.05 | 2.24% | 2.53% | ₺949.41 | 3.35x |
| Jobs & Recruitment | ₺23.55 | ₺576.98 | 2.45% | 3.59% | ₺655.99 | 2.62x |
| Flights | ₺22.47 | ₺550.52 | 2.45% | 1.34% | ₺1,676.87 | 6.17x |
| Hotels | ₺20.92 | ₺529.28 | 2.53% | 1.94% | ₺1,078.35 | 6.30x |
| Home Appliances (E-Commerce) | ₺19.83 | ₺485.84 | 2.45% | 2.64% | ₺751.14 | 2.79x |
| Furniture & Home Décor (E-Commerce) | ₺18.90 | ₺500.85 | 2.65% | 2.39% | ₺790.79 | 2.95x |
| Travel | ₺18.90 | ₺500.85 | 2.65% | 1.58% | ₺1,196.20 | 5.64x |
| Electronics (E-Commerce) | ₺18.28 | ₺499.04 | 2.73% | 2.89% | ₺632.53 | 3.02x |
| Wedding & Events | ₺18.28 | ₺552.06 | 3.02% | 2.04% | ₺896.08 | 3.67x |
| Jewelry & Accessories (E-Commerce) | ₺17.35 | ₺550.00 | 3.17% | 2.89% | ₺600.35 | 4.53x |
| Dating | ₺16.73 | ₺538.71 | 3.22% | 6.05% | ₺276.53 | 3.94x |
| All Industries | ₺15.49 | ₺446.11 | 2.88% | 3.52% | ₺440.06 | 3.28x |
| Health & Wellness (E-Commerce) | ₺14.72 | ₺457.79 | 3.11% | 3.59% | ₺410.03 | 4.10x |
| Fitness & Gyms | ₺14.25 | ₺443.17 | 3.11% | 3.10% | ₺459.68 | 3.77x |
| Skincare (E-Commerce) | ₺14.25 | ₺491.62 | 3.45% | 3.80% | ₺375.00 | 4.33x |
| Education | ₺13.64 | ₺361.46 | 2.65% | 3.70% | ₺368.65 | 3.54x |
| Online Courses & EdTech | ₺13.17 | ₺387.20 | 2.94% | 3.94% | ₺334.26 | 3.87x |
| Sports & Outdoors (E-Commerce) | ₺13.17 | ₺435.93 | 3.31% | 3.70% | ₺355.95 | 4.00x |
| Beauty & Salons | ₺12.71 | ₺432.14 | 3.40% | 3.80% | ₺334.47 | 4.53x |
| Subscription Boxes | ₺12.09 | ₺411.06 | 3.40% | 4.05% | ₺298.52 | 4.53x |
| Pet Products (E-Commerce) | ₺11.62 | ₺407.86 | 3.51% | 4.15% | ₺280.00 | 4.33x |
| Gaming | ₺11.16 | ₺443.05 | 3.97% | 4.29% | ₺260.14 | 4.26x |
| Toys & Baby (E-Commerce) | ₺11.16 | ₺417.38 | 3.74% | 4.29% | ₺260.14 | 4.20x |
| Restaurants & Food Delivery | ₺10.85 | ₺399.28 | 3.68% | 5.00% | ₺217.00 | 5.25x |
| Apparel (E-Commerce) | ₺10.54 | ₺387.87 | 3.68% | 4.05% | ₺260.25 | 4.20x |
| Food & Beverage | ₺10.54 | ₺369.95 | 3.51% | 4.51% | ₺233.70 | 4.99x |
| Entertainment & Media | ₺9.61 | ₺393.05 | 4.09% | 4.86% | ₺197.74 | 3.67x |
| Non-Profit & Charity | ₺7.44 | ₺273.79 | 3.68% | 5.56% | ₺133.81 | 3.67x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency TRY · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.