Google Ads Cost in Thailand
Average Google Ads costs in Thailand, shown in THB (฿). Across all industries the average cost-per-click is ฿20.71 at a 2.74% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in THB. Treat as directional and validate against your own account.
Google Ads cost by industry in Thailand
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | ฿71.46 | ฿936.13 | 1.31% | 1.52% | ฿4,701.32 | 2.27x |
| Insurance | ฿64.62 | ฿917.60 | 1.42% | 1.73% | ฿3,735.26 | 2.61x |
| Banking & Finance | ฿59.03 | ฿938.58 | 1.59% | 2.24% | ฿2,635.27 | 2.79x |
| Crypto & Web3 | ฿44.53 | ฿952.94 | 2.14% | 1.73% | ฿2,573.99 | 2.44x |
| Automotive | ฿43.91 | ฿816.73 | 1.86% | 1.88% | ฿2,335.64 | 3.07x |
| Property | ฿43.08 | ฿766.82 | 1.78% | 1.37% | ฿3,144.53 | 2.51x |
| Healthcare | ฿39.77 | ฿783.47 | 1.97% | 2.45% | ฿1,623.27 | 2.96x |
| Software & SaaS | ฿38.94 | ฿833.32 | 2.14% | 2.60% | ฿1,497.69 | 3.14x |
| Home Services | ฿34.80 | ฿713.40 | 2.05% | 2.24% | ฿1,553.57 | 3.21x |
| Logistics | ฿34.18 | ฿656.26 | 1.92% | 2.35% | ฿1,454.47 | 2.96x |
| Moving & Cleaning Services | ฿32.11 | ฿687.15 | 2.14% | 2.60% | ฿1,235.00 | 3.55x |
| Jobs & Recruitment | ฿31.48 | ฿733.48 | 2.33% | 3.68% | ฿855.43 | 2.79x |
| Flights | ฿30.03 | ฿699.70 | 2.33% | 1.37% | ฿2,191.97 | 6.55x |
| Hotels | ฿27.96 | ฿673.84 | 2.41% | 1.98% | ฿1,412.12 | 6.69x |
| Home Appliances (E-Commerce) | ฿26.51 | ฿617.68 | 2.33% | 2.71% | ฿978.23 | 2.96x |
| Furniture & Home Décor (E-Commerce) | ฿25.27 | ฿636.80 | 2.52% | 2.45% | ฿1,031.43 | 3.14x |
| Travel | ฿25.27 | ฿636.80 | 2.52% | 1.62% | ฿1,559.88 | 5.99x |
| Electronics (E-Commerce) | ฿24.44 | ฿635.44 | 2.60% | 2.96% | ฿825.68 | 3.21x |
| Wedding & Events | ฿24.44 | ฿701.43 | 2.87% | 2.09% | ฿1,169.38 | 3.90x |
| Jewelry & Accessories (E-Commerce) | ฿23.20 | ฿698.32 | 3.01% | 2.96% | ฿783.78 | 4.81x |
| Dating | ฿22.37 | ฿686.76 | 3.07% | 6.21% | ฿360.23 | 4.18x |
| All Industries | ฿20.71 | ฿567.45 | 2.74% | 3.61% | ฿573.68 | 3.48x |
| Health & Wellness (E-Commerce) | ฿19.68 | ฿582.53 | 2.96% | 3.68% | ฿534.78 | 4.36x |
| Fitness & Gyms | ฿19.06 | ฿564.18 | 2.96% | 3.18% | ฿599.37 | 4.01x |
| Skincare (E-Commerce) | ฿19.06 | ฿627.07 | 3.29% | 3.90% | ฿488.72 | 4.60x |
| Education | ฿18.23 | ฿459.40 | 2.52% | 3.79% | ฿481.00 | 3.76x |
| Online Courses & EdTech | ฿17.61 | ฿491.32 | 2.79% | 4.04% | ฿435.89 | 4.11x |
| Sports & Outdoors (E-Commerce) | ฿17.61 | ฿554.72 | 3.15% | 3.79% | ฿464.64 | 4.25x |
| Beauty & Salons | ฿16.98 | ฿548.45 | 3.23% | 3.90% | ฿435.38 | 4.81x |
| Subscription Boxes | ฿16.16 | ฿521.97 | 3.23% | 4.15% | ฿389.40 | 4.81x |
| Pet Products (E-Commerce) | ฿15.53 | ฿518.70 | 3.34% | 4.26% | ฿364.55 | 4.60x |
| Gaming | ฿14.91 | ฿563.60 | 3.78% | 4.40% | ฿338.86 | 4.53x |
| Toys & Baby (E-Commerce) | ฿14.91 | ฿530.80 | 3.56% | 4.40% | ฿338.86 | 4.46x |
| Restaurants & Food Delivery | ฿14.50 | ฿507.50 | 3.50% | 5.12% | ฿283.20 | 5.58x |
| Apparel (E-Commerce) | ฿14.08 | ฿492.80 | 3.50% | 4.15% | ฿339.28 | 4.46x |
| Food & Beverage | ฿14.08 | ฿470.27 | 3.34% | 4.62% | ฿304.76 | 5.30x |
| Entertainment & Media | ฿12.84 | ฿499.48 | 3.89% | 4.98% | ฿257.83 | 3.90x |
| Non-Profit & Charity | ฿9.94 | ฿347.90 | 3.50% | 5.70% | ฿174.39 | 3.90x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency THB · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.