Google Ads Cost in Taiwan
Average Google Ads costs in Taiwan, shown in TWD (NT$). Across all industries the average cost-per-click is NT$15.74 at a 2.98% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in TWD. Treat as directional and validate against your own account.
Google Ads cost by industry in Taiwan
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | NT$54.29 | NT$776.35 | 1.43% | 1.59% | NT$3,414.47 | 2.35x |
| Insurance | NT$49.10 | NT$761.05 | 1.55% | 1.82% | NT$2,697.80 | 2.71x |
| Banking & Finance | NT$44.85 | NT$775.91 | 1.73% | 2.35% | NT$1,908.51 | 2.89x |
| Crypto & Web3 | NT$33.83 | NT$788.24 | 2.33% | 1.82% | NT$1,858.79 | 2.53x |
| Automotive | NT$33.36 | NT$677.21 | 2.03% | 1.97% | NT$1,693.40 | 3.18x |
| Property | NT$32.73 | NT$634.96 | 1.94% | 1.44% | NT$2,272.92 | 2.60x |
| Healthcare | NT$30.21 | NT$649.51 | 2.15% | 2.57% | NT$1,175.49 | 3.07x |
| Software & SaaS | NT$29.58 | NT$689.21 | 2.33% | 2.72% | NT$1,087.50 | 3.25x |
| Home Services | NT$26.44 | NT$592.26 | 2.24% | 2.35% | NT$1,125.11 | 3.32x |
| Logistics | NT$25.97 | NT$542.77 | 2.09% | 2.46% | NT$1,055.69 | 3.07x |
| Moving & Cleaning Services | NT$24.39 | NT$568.29 | 2.33% | 2.72% | NT$896.69 | 3.68x |
| Jobs & Recruitment | NT$23.92 | NT$607.57 | 2.54% | 3.86% | NT$619.69 | 2.89x |
| Flights | NT$22.82 | NT$579.63 | 2.54% | 1.44% | NT$1,584.72 | 6.78x |
| Hotels | NT$21.24 | NT$558.61 | 2.63% | 2.08% | NT$1,021.15 | 6.93x |
| Home Appliances (E-Commerce) | NT$20.14 | NT$511.56 | 2.54% | 2.84% | NT$709.15 | 3.07x |
| Furniture & Home Décor (E-Commerce) | NT$19.20 | NT$526.08 | 2.74% | 2.57% | NT$747.08 | 3.25x |
| Travel | NT$19.20 | NT$526.08 | 2.74% | 1.70% | NT$1,129.41 | 6.21x |
| Electronics (E-Commerce) | NT$18.57 | NT$525.53 | 2.83% | 3.10% | NT$599.03 | 3.32x |
| Wedding & Events | NT$18.57 | NT$581.24 | 3.13% | 2.19% | NT$847.95 | 4.04x |
| Jewelry & Accessories (E-Commerce) | NT$17.62 | NT$577.94 | 3.28% | 3.10% | NT$568.39 | 4.98x |
| Dating | NT$17.00 | NT$567.80 | 3.34% | 6.51% | NT$261.14 | 4.33x |
| All Industries | NT$15.74 | NT$469.05 | 2.98% | 3.78% | NT$416.40 | 3.61x |
| Health & Wellness (E-Commerce) | NT$14.95 | NT$481.39 | 3.22% | 3.86% | NT$387.31 | 4.51x |
| Fitness & Gyms | NT$14.48 | NT$466.26 | 3.22% | 3.33% | NT$434.83 | 4.15x |
| Skincare (E-Commerce) | NT$14.48 | NT$518.38 | 3.58% | 4.09% | NT$354.03 | 4.76x |
| Education | NT$13.85 | NT$379.49 | 2.74% | 3.97% | NT$348.87 | 3.90x |
| Online Courses & EdTech | NT$13.38 | NT$406.75 | 3.04% | 4.24% | NT$315.57 | 4.26x |
| Sports & Outdoors (E-Commerce) | NT$13.38 | NT$458.93 | 3.43% | 3.97% | NT$337.03 | 4.40x |
| Beauty & Salons | NT$12.90 | NT$454.08 | 3.52% | 4.09% | NT$315.40 | 4.98x |
| Subscription Boxes | NT$12.27 | NT$431.90 | 3.52% | 4.35% | NT$282.07 | 4.98x |
| Pet Products (E-Commerce) | NT$11.80 | NT$429.52 | 3.64% | 4.47% | NT$263.98 | 4.76x |
| Gaming | NT$11.33 | NT$466.80 | 4.12% | 4.62% | NT$245.24 | 4.69x |
| Toys & Baby (E-Commerce) | NT$11.33 | NT$439.60 | 3.88% | 4.62% | NT$245.24 | 4.62x |
| Restaurants & Food Delivery | NT$11.02 | NT$420.96 | 3.82% | 5.37% | NT$205.21 | 5.77x |
| Apparel (E-Commerce) | NT$10.70 | NT$408.74 | 3.82% | 4.35% | NT$245.98 | 4.62x |
| Food & Beverage | NT$10.70 | NT$389.48 | 3.64% | 4.84% | NT$221.07 | 5.48x |
| Entertainment & Media | NT$9.76 | NT$413.82 | 4.24% | 5.22% | NT$186.97 | 4.04x |
| Non-Profit & Charity | NT$7.55 | NT$288.41 | 3.82% | 5.98% | NT$126.25 | 4.04x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency TWD · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.