Google Ads Cost in Switzerland
Average Google Ads costs in Switzerland, shown in CHF (CHF). Across all industries the average cost-per-click is CHF5.54 at a 3.05% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in CHF. Treat as directional and validate against your own account.
Google Ads cost by industry in Switzerland
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | CHF19.12 | CHF281.06 | 1.47% | 1.72% | CHF1,111.63 | 2.45x |
| Insurance | CHF17.29 | CHF274.91 | 1.59% | 1.96% | CHF882.14 | 2.83x |
| Banking & Finance | CHF15.79 | CHF279.48 | 1.77% | 2.54% | CHF621.65 | 3.02x |
| Crypto & Web3 | CHF11.91 | CHF283.46 | 2.38% | 1.96% | CHF607.65 | 2.64x |
| Automotive | CHF11.75 | CHF244.40 | 2.08% | 2.13% | CHF551.64 | 3.32x |
| Property | CHF11.53 | CHF228.29 | 1.98% | 1.55% | CHF743.87 | 2.72x |
| Healthcare | CHF10.64 | CHF234.08 | 2.20% | 2.78% | CHF382.73 | 3.21x |
| Software & SaaS | CHF10.42 | CHF248.00 | 2.38% | 2.95% | CHF353.22 | 3.39x |
| Home Services | CHF9.31 | CHF213.20 | 2.29% | 2.54% | CHF366.54 | 3.47x |
| Logistics | CHF9.14 | CHF195.60 | 2.14% | 2.66% | CHF343.61 | 3.21x |
| Moving & Cleaning Services | CHF8.59 | CHF204.44 | 2.38% | 2.95% | CHF291.19 | 3.85x |
| Jobs & Recruitment | CHF8.42 | CHF218.92 | 2.60% | 4.17% | CHF201.92 | 3.02x |
| Flights | CHF8.04 | CHF209.04 | 2.60% | 1.55% | CHF518.71 | 7.09x |
| Hotels | CHF7.48 | CHF201.21 | 2.69% | 2.25% | CHF332.44 | 7.24x |
| Home Appliances (E-Commerce) | CHF7.09 | CHF184.34 | 2.60% | 3.07% | CHF230.94 | 3.21x |
| Furniture & Home Décor (E-Commerce) | CHF6.76 | CHF189.96 | 2.81% | 2.78% | CHF243.17 | 3.39x |
| Travel | CHF6.76 | CHF189.96 | 2.81% | 1.84% | CHF367.39 | 6.49x |
| Electronics (E-Commerce) | CHF6.54 | CHF189.66 | 2.90% | 3.36% | CHF194.64 | 3.47x |
| Wedding & Events | CHF6.54 | CHF209.93 | 3.21% | 2.37% | CHF275.95 | 4.22x |
| Jewelry & Accessories (E-Commerce) | CHF6.21 | CHF208.66 | 3.36% | 3.36% | CHF184.82 | 5.21x |
| Dating | CHF5.98 | CHF204.52 | 3.42% | 7.04% | CHF84.94 | 4.53x |
| All Industries | CHF5.54 | CHF168.97 | 3.05% | 4.09% | CHF135.45 | 3.77x |
| Health & Wellness (E-Commerce) | CHF5.26 | CHF173.58 | 3.30% | 4.17% | CHF126.14 | 4.71x |
| Fitness & Gyms | CHF5.10 | CHF168.30 | 3.30% | 3.60% | CHF141.67 | 4.34x |
| Skincare (E-Commerce) | CHF5.10 | CHF186.66 | 3.66% | 4.42% | CHF115.38 | 4.98x |
| Education | CHF4.88 | CHF137.13 | 2.81% | 4.30% | CHF113.49 | 4.07x |
| Online Courses & EdTech | CHF4.71 | CHF146.48 | 3.11% | 4.58% | CHF102.84 | 4.45x |
| Sports & Outdoors (E-Commerce) | CHF4.71 | CHF165.32 | 3.51% | 4.30% | CHF109.53 | 4.60x |
| Beauty & Salons | CHF4.54 | CHF163.44 | 3.60% | 4.42% | CHF102.71 | 5.21x |
| Subscription Boxes | CHF4.32 | CHF155.52 | 3.60% | 4.71% | CHF91.72 | 5.21x |
| Pet Products (E-Commerce) | CHF4.16 | CHF155.17 | 3.73% | 4.83% | CHF86.13 | 4.98x |
| Gaming | CHF3.99 | CHF167.98 | 4.21% | 4.99% | CHF79.96 | 4.90x |
| Toys & Baby (E-Commerce) | CHF3.99 | CHF158.40 | 3.97% | 4.99% | CHF79.96 | 4.83x |
| Restaurants & Food Delivery | CHF3.88 | CHF151.71 | 3.91% | 5.81% | CHF66.78 | 6.04x |
| Apparel (E-Commerce) | CHF3.77 | CHF147.41 | 3.91% | 4.71% | CHF80.04 | 4.83x |
| Food & Beverage | CHF3.77 | CHF140.62 | 3.73% | 5.24% | CHF71.95 | 5.73x |
| Entertainment & Media | CHF3.44 | CHF149.30 | 4.34% | 5.65% | CHF60.88 | 4.22x |
| Non-Profit & Charity | CHF2.66 | CHF104.01 | 3.91% | 6.47% | CHF41.11 | 4.22x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency CHF · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.