Google Ads Cost in Sweden
Average Google Ads costs in Sweden, shown in SEK (SEK). Across all industries the average cost-per-click is SEK38.82 at a 3.23% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in SEK. Treat as directional and validate against your own account.
Google Ads cost by industry in Sweden
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | SEK133.92 | SEK2,075.76 | 1.55% | 1.74% | SEK7,696.55 | 2.45x |
| Insurance | SEK121.11 | SEK2,034.65 | 1.68% | 1.99% | SEK6,085.93 | 2.83x |
| Banking & Finance | SEK110.63 | SEK2,068.78 | 1.87% | 2.56% | SEK4,321.48 | 3.02x |
| Crypto & Web3 | SEK83.46 | SEK2,103.19 | 2.52% | 1.99% | SEK4,193.97 | 2.64x |
| Automotive | SEK82.29 | SEK1,810.38 | 2.20% | 2.15% | SEK3,827.44 | 3.32x |
| Property | SEK80.74 | SEK1,695.54 | 2.10% | 1.57% | SEK5,142.68 | 2.72x |
| Healthcare | SEK74.53 | SEK1,736.55 | 2.33% | 2.81% | SEK2,652.31 | 3.21x |
| Software & SaaS | SEK72.98 | SEK1,839.10 | 2.52% | 2.98% | SEK2,448.99 | 3.39x |
| Home Services | SEK65.21 | SEK1,578.08 | 2.42% | 2.56% | SEK2,547.27 | 3.47x |
| Logistics | SEK64.05 | SEK1,447.53 | 2.26% | 2.69% | SEK2,381.04 | 3.21x |
| Moving & Cleaning Services | SEK60.17 | SEK1,516.28 | 2.52% | 2.98% | SEK2,019.13 | 3.85x |
| Jobs & Recruitment | SEK59.00 | SEK1,616.60 | 2.74% | 4.22% | SEK1,398.10 | 3.02x |
| Flights | SEK56.28 | SEK1,542.07 | 2.74% | 1.57% | SEK3,584.71 | 7.09x |
| Hotels | SEK52.40 | SEK1,488.16 | 2.84% | 2.27% | SEK2,308.37 | 7.24x |
| Home Appliances (E-Commerce) | SEK49.69 | SEK1,361.51 | 2.74% | 3.10% | SEK1,602.90 | 3.21x |
| Furniture & Home Décor (E-Commerce) | SEK47.36 | SEK1,406.59 | 2.97% | 2.81% | SEK1,685.41 | 3.39x |
| Travel | SEK47.36 | SEK1,406.59 | 2.97% | 1.86% | SEK2,546.24 | 6.49x |
| Electronics (E-Commerce) | SEK45.80 | SEK1,406.06 | 3.07% | 3.39% | SEK1,351.03 | 3.47x |
| Wedding & Events | SEK45.80 | SEK1,552.62 | 3.39% | 2.40% | SEK1,908.33 | 4.22x |
| Jewelry & Accessories (E-Commerce) | SEK43.47 | SEK1,543.18 | 3.55% | 3.39% | SEK1,282.30 | 5.21x |
| Dating | SEK41.92 | SEK1,517.50 | 3.62% | 7.11% | SEK589.59 | 4.53x |
| All Industries | SEK38.82 | SEK1,253.89 | 3.23% | 4.14% | SEK937.68 | 3.77x |
| Health & Wellness (E-Commerce) | SEK36.88 | SEK1,287.11 | 3.49% | 4.22% | SEK873.93 | 4.71x |
| Fitness & Gyms | SEK35.71 | SEK1,246.28 | 3.49% | 3.64% | SEK981.04 | 4.34x |
| Skincare (E-Commerce) | SEK35.71 | SEK1,385.55 | 3.88% | 4.47% | SEK798.88 | 4.98x |
| Education | SEK34.16 | SEK1,014.55 | 2.97% | 4.34% | SEK787.10 | 4.07x |
| Online Courses & EdTech | SEK32.99 | SEK1,085.37 | 3.29% | 4.63% | SEK712.53 | 4.45x |
| Sports & Outdoors (E-Commerce) | SEK32.99 | SEK1,223.93 | 3.71% | 4.34% | SEK760.14 | 4.60x |
| Beauty & Salons | SEK31.83 | SEK1,212.72 | 3.81% | 4.47% | SEK712.08 | 5.21x |
| Subscription Boxes | SEK30.28 | SEK1,153.67 | 3.81% | 4.76% | SEK636.13 | 5.21x |
| Pet Products (E-Commerce) | SEK29.11 | SEK1,146.93 | 3.94% | 4.88% | SEK596.52 | 4.98x |
| Gaming | SEK27.95 | SEK1,246.57 | 4.46% | 5.05% | SEK553.47 | 4.90x |
| Toys & Baby (E-Commerce) | SEK27.95 | SEK1,173.90 | 4.20% | 5.05% | SEK553.47 | 4.83x |
| Restaurants & Food Delivery | SEK27.17 | SEK1,122.12 | 4.13% | 5.87% | SEK462.86 | 6.04x |
| Apparel (E-Commerce) | SEK26.40 | SEK1,090.32 | 4.13% | 4.76% | SEK554.62 | 4.83x |
| Food & Beverage | SEK26.40 | SEK1,040.16 | 3.94% | 5.29% | SEK499.05 | 5.73x |
| Entertainment & Media | SEK24.07 | SEK1,104.81 | 4.59% | 5.71% | SEK421.54 | 4.22x |
| Non-Profit & Charity | SEK18.63 | SEK769.42 | 4.13% | 6.53% | SEK285.30 | 4.22x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency SEK · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.