Google Ads Cost in South Korea
Average Google Ads costs in South Korea, shown in KRW (₩). Across all industries the average cost-per-click is ₩1,525 at a 2.98% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in KRW. Treat as directional and validate against your own account.
Google Ads cost by industry in South Korea
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | ₩5,262 | ₩75,247 | 1.43% | 1.66% | ₩316,990 | 2.37x |
| Insurance | ₩4,759 | ₩73,760 | 1.55% | 1.90% | ₩250,459 | 2.74x |
| Banking & Finance | ₩4,347 | ₩75,202 | 1.73% | 2.46% | ₩176,704 | 2.92x |
| Crypto & Web3 | ₩3,279 | ₩76,406 | 2.33% | 1.90% | ₩172,592 | 2.55x |
| Automotive | ₩3,233 | ₩65,640 | 2.03% | 2.06% | ₩156,966 | 3.21x |
| Property | ₩3,172 | ₩61,546 | 1.94% | 1.50% | ₩211,499 | 2.63x |
| Healthcare | ₩2,928 | ₩62,961 | 2.15% | 2.69% | ₩108,864 | 3.10x |
| Software & SaaS | ₩2,867 | ₩66,811 | 2.33% | 2.85% | ₩100,612 | 3.28x |
| Home Services | ₩2,562 | ₩57,398 | 2.24% | 2.46% | ₩104,162 | 3.36x |
| Logistics | ₩2,517 | ₩52,598 | 2.09% | 2.57% | ₩97,923 | 3.10x |
| Moving & Cleaning Services | ₩2,364 | ₩55,084 | 2.33% | 2.85% | ₩82,951 | 3.72x |
| Jobs & Recruitment | ₩2,318 | ₩58,886 | 2.54% | 4.04% | ₩57,385 | 2.92x |
| Flights | ₩2,212 | ₩56,174 | 2.54% | 1.50% | ₩147,439 | 6.86x |
| Hotels | ₩2,059 | ₩54,153 | 2.63% | 2.18% | ₩94,452 | 7.01x |
| Home Appliances (E-Commerce) | ₩1,952 | ₩49,588 | 2.54% | 2.97% | ₩65,734 | 3.10x |
| Furniture & Home Décor (E-Commerce) | ₩1,861 | ₩50,985 | 2.74% | 2.69% | ₩69,174 | 3.28x |
| Travel | ₩1,861 | ₩50,985 | 2.74% | 1.78% | ₩104,538 | 6.28x |
| Electronics (E-Commerce) | ₩1,800 | ₩50,933 | 2.83% | 3.25% | ₩55,378 | 3.36x |
| Wedding & Events | ₩1,800 | ₩56,333 | 3.13% | 2.30% | ₩78,251 | 4.09x |
| Jewelry & Accessories (E-Commerce) | ₩1,708 | ₩56,031 | 3.28% | 3.25% | ₩52,562 | 5.04x |
| Dating | ₩1,647 | ₩55,018 | 3.34% | 6.81% | ₩24,189 | 4.38x |
| All Industries | ₩1,525 | ₩45,452 | 2.98% | 3.96% | ₩38,516 | 3.65x |
| Health & Wellness (E-Commerce) | ₩1,449 | ₩46,657 | 3.22% | 4.04% | ₩35,866 | 4.56x |
| Fitness & Gyms | ₩1,403 | ₩45,183 | 3.22% | 3.48% | ₩40,322 | 4.20x |
| Skincare (E-Commerce) | ₩1,403 | ₩50,235 | 3.58% | 4.28% | ₩32,785 | 4.82x |
| Education | ₩1,342 | ₩36,776 | 2.74% | 4.16% | ₩32,264 | 3.94x |
| Online Courses & EdTech | ₩1,296 | ₩39,412 | 3.04% | 4.44% | ₩29,199 | 4.31x |
| Sports & Outdoors (E-Commerce) | ₩1,296 | ₩44,468 | 3.43% | 4.16% | ₩31,165 | 4.45x |
| Beauty & Salons | ₩1,251 | ₩44,024 | 3.52% | 4.28% | ₩29,222 | 5.04x |
| Subscription Boxes | ₩1,190 | ₩41,877 | 3.52% | 4.55% | ₩26,147 | 5.04x |
| Pet Products (E-Commerce) | ₩1,144 | ₩41,639 | 3.64% | 4.67% | ₩24,495 | 4.82x |
| Gaming | ₩1,098 | ₩45,245 | 4.12% | 4.83% | ₩22,736 | 4.74x |
| Toys & Baby (E-Commerce) | ₩1,098 | ₩42,609 | 3.88% | 4.83% | ₩22,736 | 4.67x |
| Restaurants & Food Delivery | ₩1,068 | ₩40,785 | 3.82% | 5.62% | ₩18,998 | 5.84x |
| Apparel (E-Commerce) | ₩1,037 | ₩39,620 | 3.82% | 4.55% | ₩22,795 | 4.67x |
| Food & Beverage | ₩1,037 | ₩37,753 | 3.64% | 5.07% | ₩20,457 | 5.55x |
| Entertainment & Media | ₩946 | ₩40,095 | 4.24% | 5.46% | ₩17,319 | 4.09x |
| Non-Profit & Charity | ₩732 | ₩27,967 | 3.82% | 6.26% | ₩11,695 | 4.09x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency KRW · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.