Google Ads Cost in Saudi Arabia
Average Google Ads costs in Saudi Arabia, shown in SAR (SAR). Across all industries the average cost-per-click is SAR5.25 at a 2.81% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in SAR. Treat as directional and validate against your own account.
Google Ads cost by industry in Saudi Arabia
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | SAR18.10 | SAR244.35 | 1.35% | 1.57% | SAR1,152.87 | 2.24x |
| Insurance | SAR16.37 | SAR239.00 | 1.46% | 1.80% | SAR909.44 | 2.58x |
| Banking & Finance | SAR14.95 | SAR243.68 | 1.63% | 2.32% | SAR644.40 | 2.76x |
| Crypto & Web3 | SAR11.28 | SAR247.03 | 2.19% | 1.80% | SAR626.67 | 2.41x |
| Automotive | SAR11.12 | SAR212.39 | 1.91% | 1.94% | SAR573.20 | 3.03x |
| Property | SAR10.91 | SAR199.65 | 1.83% | 1.42% | SAR768.31 | 2.48x |
| Healthcare | SAR10.07 | SAR203.41 | 2.02% | 2.54% | SAR396.46 | 2.93x |
| Software & SaaS | SAR9.86 | SAR215.93 | 2.19% | 2.69% | SAR366.54 | 3.10x |
| Home Services | SAR8.81 | SAR185.89 | 2.11% | 2.32% | SAR379.74 | 3.17x |
| Logistics | SAR8.66 | SAR170.60 | 1.97% | 2.43% | SAR356.38 | 2.93x |
| Moving & Cleaning Services | SAR8.13 | SAR178.05 | 2.19% | 2.69% | SAR302.23 | 3.51x |
| Jobs & Recruitment | SAR7.97 | SAR190.48 | 2.39% | 3.81% | SAR209.19 | 2.76x |
| Flights | SAR7.61 | SAR181.88 | 2.39% | 1.42% | SAR535.92 | 6.47x |
| Hotels | SAR7.08 | SAR174.88 | 2.47% | 2.06% | SAR343.69 | 6.61x |
| Home Appliances (E-Commerce) | SAR6.71 | SAR160.37 | 2.39% | 2.81% | SAR238.79 | 2.93x |
| Furniture & Home Décor (E-Commerce) | SAR6.40 | SAR165.12 | 2.58% | 2.54% | SAR251.97 | 3.10x |
| Travel | SAR6.40 | SAR165.12 | 2.58% | 1.68% | SAR380.95 | 5.92x |
| Electronics (E-Commerce) | SAR6.19 | SAR165.27 | 2.67% | 3.07% | SAR201.63 | 3.17x |
| Wedding & Events | SAR6.19 | SAR182.61 | 2.95% | 2.17% | SAR285.25 | 3.86x |
| Jewelry & Accessories (E-Commerce) | SAR5.87 | SAR181.38 | 3.09% | 3.07% | SAR191.21 | 4.75x |
| Dating | SAR5.67 | SAR178.04 | 3.14% | 6.43% | SAR88.18 | 4.13x |
| All Industries | SAR5.25 | SAR147.53 | 2.81% | 3.74% | SAR140.37 | 3.44x |
| Health & Wellness (E-Commerce) | SAR4.98 | SAR150.89 | 3.03% | 3.81% | SAR130.71 | 4.30x |
| Fitness & Gyms | SAR4.83 | SAR146.35 | 3.03% | 3.29% | SAR146.81 | 3.96x |
| Skincare (E-Commerce) | SAR4.83 | SAR162.77 | 3.37% | 4.04% | SAR119.55 | 4.55x |
| Education | SAR4.62 | SAR119.20 | 2.58% | 3.93% | SAR117.56 | 3.72x |
| Online Courses & EdTech | SAR4.46 | SAR127.56 | 2.86% | 4.19% | SAR106.44 | 4.06x |
| Sports & Outdoors (E-Commerce) | SAR4.46 | SAR144.06 | 3.23% | 3.93% | SAR113.49 | 4.20x |
| Beauty & Salons | SAR4.30 | SAR142.33 | 3.31% | 4.04% | SAR106.44 | 4.75x |
| Subscription Boxes | SAR4.09 | SAR135.38 | 3.31% | 4.30% | SAR95.12 | 4.75x |
| Pet Products (E-Commerce) | SAR3.93 | SAR134.80 | 3.43% | 4.41% | SAR89.12 | 4.55x |
| Gaming | SAR3.78 | SAR146.66 | 3.88% | 4.56% | SAR82.89 | 4.48x |
| Toys & Baby (E-Commerce) | SAR3.78 | SAR137.97 | 3.65% | 4.56% | SAR82.89 | 4.41x |
| Restaurants & Food Delivery | SAR3.67 | SAR131.75 | 3.59% | 5.31% | SAR69.11 | 5.51x |
| Apparel (E-Commerce) | SAR3.57 | SAR128.16 | 3.59% | 4.30% | SAR83.02 | 4.41x |
| Food & Beverage | SAR3.57 | SAR122.45 | 3.43% | 4.79% | SAR74.53 | 5.23x |
| Entertainment & Media | SAR3.25 | SAR129.68 | 3.99% | 5.16% | SAR62.98 | 3.86x |
| Non-Profit & Charity | SAR2.52 | SAR90.47 | 3.59% | 5.91% | SAR42.64 | 3.86x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency SAR · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.