Google Ads Cost in Qatar
Average Google Ads costs in Qatar, shown in QAR (QAR). Across all industries the average cost-per-click is QAR5.68 at a 2.88% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in QAR. Treat as directional and validate against your own account.
Google Ads cost by industry in Qatar
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | QAR19.59 | QAR270.34 | 1.38% | 1.59% | QAR1,232.08 | 2.27x |
| Insurance | QAR17.72 | QAR265.80 | 1.50% | 1.82% | QAR973.63 | 2.61x |
| Banking & Finance | QAR16.18 | QAR270.21 | 1.67% | 2.35% | QAR688.51 | 2.79x |
| Crypto & Web3 | QAR12.21 | QAR273.50 | 2.24% | 1.82% | QAR670.88 | 2.44x |
| Automotive | QAR12.04 | QAR235.98 | 1.96% | 1.97% | QAR611.17 | 3.07x |
| Property | QAR11.81 | QAR220.85 | 1.87% | 1.44% | QAR820.14 | 2.51x |
| Healthcare | QAR10.90 | QAR225.63 | 2.07% | 2.57% | QAR424.12 | 2.96x |
| Software & SaaS | QAR10.68 | QAR239.23 | 2.24% | 2.72% | QAR392.65 | 3.14x |
| Home Services | QAR9.54 | QAR206.06 | 2.16% | 2.35% | QAR405.96 | 3.21x |
| Logistics | QAR9.37 | QAR188.34 | 2.01% | 2.46% | QAR380.89 | 2.96x |
| Moving & Cleaning Services | QAR8.80 | QAR197.12 | 2.24% | 2.72% | QAR323.53 | 3.55x |
| Jobs & Recruitment | QAR8.63 | QAR211.44 | 2.45% | 3.86% | QAR223.58 | 2.79x |
| Flights | QAR8.23 | QAR201.64 | 2.45% | 1.44% | QAR571.53 | 6.55x |
| Hotels | QAR7.67 | QAR194.05 | 2.53% | 2.08% | QAR368.75 | 6.69x |
| Home Appliances (E-Commerce) | QAR7.27 | QAR178.11 | 2.45% | 2.84% | QAR255.99 | 2.96x |
| Furniture & Home Décor (E-Commerce) | QAR6.93 | QAR183.64 | 2.65% | 2.57% | QAR269.65 | 3.14x |
| Travel | QAR6.93 | QAR183.64 | 2.65% | 1.70% | QAR407.65 | 5.99x |
| Electronics (E-Commerce) | QAR6.70 | QAR182.91 | 2.73% | 3.10% | QAR216.13 | 3.21x |
| Wedding & Events | QAR6.70 | QAR202.34 | 3.02% | 2.19% | QAR305.94 | 3.90x |
| Jewelry & Accessories (E-Commerce) | QAR6.36 | QAR201.61 | 3.17% | 3.10% | QAR205.16 | 4.81x |
| Dating | QAR6.13 | QAR197.39 | 3.22% | 6.51% | QAR94.16 | 4.18x |
| All Industries | QAR5.68 | QAR163.58 | 2.88% | 3.78% | QAR150.26 | 3.48x |
| Health & Wellness (E-Commerce) | QAR5.39 | QAR167.63 | 3.11% | 3.86% | QAR139.64 | 4.36x |
| Fitness & Gyms | QAR5.22 | QAR162.34 | 3.11% | 3.33% | QAR156.76 | 4.01x |
| Skincare (E-Commerce) | QAR5.22 | QAR180.09 | 3.45% | 4.09% | QAR127.63 | 4.60x |
| Education | QAR5.00 | QAR132.50 | 2.65% | 3.97% | QAR125.94 | 3.76x |
| Online Courses & EdTech | QAR4.83 | QAR142.00 | 2.94% | 4.24% | QAR113.92 | 4.11x |
| Sports & Outdoors (E-Commerce) | QAR4.83 | QAR159.87 | 3.31% | 3.97% | QAR121.66 | 4.25x |
| Beauty & Salons | QAR4.66 | QAR158.44 | 3.40% | 4.09% | QAR113.94 | 4.81x |
| Subscription Boxes | QAR4.43 | QAR150.62 | 3.40% | 4.35% | QAR101.84 | 4.81x |
| Pet Products (E-Commerce) | QAR4.26 | QAR149.53 | 3.51% | 4.47% | QAR95.30 | 4.60x |
| Gaming | QAR4.09 | QAR162.37 | 3.97% | 4.62% | QAR88.53 | 4.53x |
| Toys & Baby (E-Commerce) | QAR4.09 | QAR152.97 | 3.74% | 4.62% | QAR88.53 | 4.46x |
| Restaurants & Food Delivery | QAR3.98 | QAR146.46 | 3.68% | 5.37% | QAR74.12 | 5.58x |
| Apparel (E-Commerce) | QAR3.86 | QAR142.05 | 3.68% | 4.35% | QAR88.74 | 4.46x |
| Food & Beverage | QAR3.86 | QAR135.49 | 3.51% | 4.84% | QAR79.75 | 5.30x |
| Entertainment & Media | QAR3.52 | QAR143.97 | 4.09% | 5.22% | QAR67.43 | 3.90x |
| Non-Profit & Charity | QAR2.73 | QAR100.46 | 3.68% | 5.98% | QAR45.65 | 3.90x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency QAR · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.