Google Ads Cost in Portugal
Average Google Ads costs in Portugal, shown in EUR (€). Across all industries the average cost-per-click is €0.87 at a 3.12% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in EUR. Treat as directional and validate against your own account.
Google Ads cost by industry in Portugal
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | €3.02 | €45.30 | 1.50% | 1.59% | €189.94 | 2.24x |
| Insurance | €2.73 | €44.23 | 1.62% | 1.82% | €150.00 | 2.58x |
| Banking & Finance | €2.49 | €45.07 | 1.81% | 2.35% | €105.96 | 2.76x |
| Crypto & Web3 | €1.88 | €45.87 | 2.44% | 1.82% | €103.30 | 2.41x |
| Automotive | €1.85 | €39.22 | 2.12% | 1.97% | €93.91 | 3.03x |
| Property | €1.82 | €36.95 | 2.03% | 1.44% | €126.39 | 2.48x |
| Healthcare | €1.68 | €37.80 | 2.25% | 2.57% | €65.37 | 2.93x |
| Software & SaaS | €1.64 | €40.02 | 2.44% | 2.72% | €60.29 | 3.10x |
| Home Services | €1.47 | €34.40 | 2.34% | 2.35% | €62.55 | 3.17x |
| Logistics | €1.44 | €31.54 | 2.19% | 2.46% | €58.54 | 2.93x |
| Moving & Cleaning Services | €1.36 | €33.18 | 2.44% | 2.72% | €50.00 | 3.51x |
| Jobs & Recruitment | €1.33 | €35.38 | 2.66% | 3.86% | €34.46 | 2.76x |
| Flights | €1.27 | €33.78 | 2.66% | 1.44% | €88.19 | 6.47x |
| Hotels | €1.18 | €32.45 | 2.75% | 2.08% | €56.73 | 6.61x |
| Home Appliances (E-Commerce) | €1.12 | €29.79 | 2.66% | 2.84% | €39.44 | 2.93x |
| Furniture & Home Décor (E-Commerce) | €1.07 | €30.71 | 2.87% | 2.57% | €41.63 | 3.10x |
| Travel | €1.07 | €30.71 | 2.87% | 1.70% | €62.94 | 5.92x |
| Electronics (E-Commerce) | €1.03 | €30.59 | 2.97% | 3.10% | €33.23 | 3.17x |
| Wedding & Events | €1.03 | €33.78 | 3.28% | 2.19% | €47.03 | 3.86x |
| Jewelry & Accessories (E-Commerce) | €0.98 | €33.71 | 3.44% | 3.10% | €31.61 | 4.75x |
| Dating | €0.94 | €32.90 | 3.50% | 6.51% | €14.44 | 4.13x |
| All Industries | €0.87 | €27.14 | 3.12% | 3.78% | €23.02 | 3.44x |
| Health & Wellness (E-Commerce) | €0.83 | €27.97 | 3.37% | 3.86% | €21.50 | 4.30x |
| Fitness & Gyms | €0.80 | €26.96 | 3.37% | 3.33% | €24.02 | 3.96x |
| Skincare (E-Commerce) | €0.80 | €30.00 | 3.75% | 4.09% | €19.56 | 4.55x |
| Education | €0.77 | €22.10 | 2.87% | 3.97% | €19.40 | 3.72x |
| Online Courses & EdTech | €0.74 | €23.61 | 3.19% | 4.24% | €17.45 | 4.06x |
| Sports & Outdoors (E-Commerce) | €0.74 | €26.57 | 3.59% | 3.97% | €18.64 | 4.20x |
| Beauty & Salons | €0.72 | €26.57 | 3.69% | 4.09% | €17.60 | 4.75x |
| Subscription Boxes | €0.68 | €25.09 | 3.69% | 4.35% | €15.63 | 4.75x |
| Pet Products (E-Commerce) | €0.66 | €25.15 | 3.81% | 4.47% | €14.77 | 4.55x |
| Gaming | €0.63 | €27.15 | 4.31% | 4.62% | €13.64 | 4.48x |
| Toys & Baby (E-Commerce) | €0.63 | €25.58 | 4.06% | 4.62% | €13.64 | 4.41x |
| Restaurants & Food Delivery | €0.61 | €24.40 | 4.00% | 5.37% | €11.36 | 5.51x |
| Apparel (E-Commerce) | €0.59 | €23.60 | 4.00% | 4.35% | €13.56 | 4.41x |
| Food & Beverage | €0.59 | €22.48 | 3.81% | 4.84% | €12.19 | 5.23x |
| Entertainment & Media | €0.54 | €23.98 | 4.44% | 5.22% | €10.34 | 3.86x |
| Non-Profit & Charity | €0.42 | €16.80 | 4.00% | 5.98% | €7.02 | 3.86x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency EUR · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.