Google Ads Cost in Peru
Average Google Ads costs in Peru, shown in PEN (S/). Across all industries the average cost-per-click is S/1.69 at a 3.12% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in PEN. Treat as directional and validate against your own account.
✓ Cross-checked against an independent source
Peru's modeled CPC aligns with a measured Statista/Semrush ranking (Dec 2024): measured ≈ $0.47, model ≈ $0.46 (FX-converted) — a close match confirming the direction is sound.
Google Ads cost by industry in Peru
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | S/5.82 | S/87.30 | 1.50% | 1.37% | S/424.82 | 2.11x |
| Insurance | S/5.26 | S/85.21 | 1.62% | 1.56% | S/337.18 | 2.43x |
| Banking & Finance | S/4.81 | S/87.06 | 1.81% | 2.02% | S/238.12 | 2.59x |
| Crypto & Web3 | S/3.63 | S/88.57 | 2.44% | 1.56% | S/232.69 | 2.27x |
| Automotive | S/3.58 | S/75.90 | 2.12% | 1.69% | S/211.83 | 2.85x |
| Property | S/3.51 | S/71.25 | 2.03% | 1.24% | S/283.06 | 2.33x |
| Healthcare | S/3.24 | S/72.90 | 2.25% | 2.21% | S/146.61 | 2.75x |
| Software & SaaS | S/3.17 | S/77.35 | 2.44% | 2.34% | S/135.47 | 2.92x |
| Home Services | S/2.83 | S/66.22 | 2.34% | 2.02% | S/140.10 | 2.98x |
| Logistics | S/2.78 | S/60.88 | 2.19% | 2.12% | S/131.13 | 2.75x |
| Moving & Cleaning Services | S/2.61 | S/63.68 | 2.44% | 2.34% | S/111.54 | 3.30x |
| Jobs & Recruitment | S/2.56 | S/68.10 | 2.66% | 3.32% | S/77.11 | 2.59x |
| Flights | S/2.45 | S/65.17 | 2.66% | 1.24% | S/197.58 | 6.09x |
| Hotels | S/2.28 | S/62.70 | 2.75% | 1.79% | S/127.37 | 6.22x |
| Home Appliances (E-Commerce) | S/2.16 | S/57.46 | 2.66% | 2.44% | S/88.52 | 2.75x |
| Furniture & Home Décor (E-Commerce) | S/2.06 | S/59.12 | 2.87% | 2.21% | S/93.21 | 2.92x |
| Travel | S/2.06 | S/59.12 | 2.87% | 1.47% | S/140.14 | 5.57x |
| Electronics (E-Commerce) | S/1.99 | S/59.10 | 2.97% | 2.67% | S/74.53 | 2.98x |
| Wedding & Events | S/1.99 | S/65.27 | 3.28% | 1.89% | S/105.29 | 3.63x |
| Jewelry & Accessories (E-Commerce) | S/1.89 | S/65.02 | 3.44% | 2.67% | S/70.79 | 4.47x |
| Dating | S/1.82 | S/63.70 | 3.50% | 5.60% | S/32.50 | 3.89x |
| All Industries | S/1.69 | S/52.73 | 3.12% | 3.26% | S/51.84 | 3.24x |
| Health & Wellness (E-Commerce) | S/1.60 | S/53.92 | 3.37% | 3.32% | S/48.19 | 4.05x |
| Fitness & Gyms | S/1.55 | S/52.24 | 3.37% | 2.87% | S/54.01 | 3.72x |
| Skincare (E-Commerce) | S/1.55 | S/58.12 | 3.75% | 3.52% | S/44.03 | 4.28x |
| Education | S/1.48 | S/42.48 | 2.87% | 3.42% | S/43.27 | 3.50x |
| Online Courses & EdTech | S/1.43 | S/45.62 | 3.19% | 3.65% | S/39.18 | 3.82x |
| Sports & Outdoors (E-Commerce) | S/1.43 | S/51.34 | 3.59% | 3.42% | S/41.81 | 3.95x |
| Beauty & Salons | S/1.38 | S/50.92 | 3.69% | 3.52% | S/39.20 | 4.47x |
| Subscription Boxes | S/1.32 | S/48.71 | 3.69% | 3.74% | S/35.29 | 4.47x |
| Pet Products (E-Commerce) | S/1.26 | S/48.01 | 3.81% | 3.84% | S/32.81 | 4.28x |
| Gaming | S/1.21 | S/52.15 | 4.31% | 3.97% | S/30.48 | 4.21x |
| Toys & Baby (E-Commerce) | S/1.21 | S/49.13 | 4.06% | 3.97% | S/30.48 | 4.15x |
| Restaurants & Food Delivery | S/1.18 | S/47.20 | 4.00% | 4.62% | S/25.54 | 5.18x |
| Apparel (E-Commerce) | S/1.15 | S/46.00 | 4.00% | 3.74% | S/30.75 | 4.15x |
| Food & Beverage | S/1.15 | S/43.81 | 3.81% | 4.17% | S/27.58 | 4.92x |
| Entertainment & Media | S/1.05 | S/46.62 | 4.44% | 4.49% | S/23.39 | 3.63x |
| Non-Profit & Charity | S/0.81 | S/32.40 | 4.00% | 5.14% | S/15.76 | 3.63x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency PEN · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.