Google Ads Cost in Norway
Average Google Ads costs in Norway, shown in NOK (NOK). Across all industries the average cost-per-click is NOK49.93 at a 3.16% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in NOK. Treat as directional and validate against your own account.
Google Ads cost by industry in Norway
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | NOK172.25 | NOK2,618.20 | 1.52% | 1.74% | NOK9,899.43 | 2.51x |
| Insurance | NOK155.77 | NOK2,554.63 | 1.64% | 1.99% | NOK7,827.64 | 2.89x |
| Banking & Finance | NOK142.29 | NOK2,603.91 | 1.83% | 2.56% | NOK5,558.20 | 3.08x |
| Crypto & Web3 | NOK107.34 | NOK2,640.56 | 2.46% | 1.99% | NOK5,393.97 | 2.70x |
| Automotive | NOK105.84 | NOK2,275.56 | 2.15% | 2.15% | NOK4,922.79 | 3.39x |
| Property | NOK103.85 | NOK2,128.92 | 2.05% | 1.57% | NOK6,614.65 | 2.77x |
| Healthcare | NOK95.86 | NOK2,176.02 | 2.27% | 2.81% | NOK3,411.39 | 3.28x |
| Software & SaaS | NOK93.86 | NOK2,308.96 | 2.46% | 2.98% | NOK3,149.66 | 3.47x |
| Home Services | NOK83.88 | NOK1,987.96 | 2.37% | 2.56% | NOK3,276.56 | 3.55x |
| Logistics | NOK82.38 | NOK1,820.60 | 2.21% | 2.69% | NOK3,062.45 | 3.28x |
| Moving & Cleaning Services | NOK77.39 | NOK1,903.79 | 2.46% | 2.98% | NOK2,596.98 | 3.93x |
| Jobs & Recruitment | NOK75.89 | NOK2,041.44 | 2.69% | 4.22% | NOK1,798.34 | 3.08x |
| Flights | NOK72.39 | NOK1,947.29 | 2.69% | 1.57% | NOK4,610.83 | 7.25x |
| Hotels | NOK67.40 | NOK1,873.72 | 2.78% | 2.27% | NOK2,969.16 | 7.40x |
| Home Appliances (E-Commerce) | NOK63.91 | NOK1,719.18 | 2.69% | 3.10% | NOK2,061.61 | 3.28x |
| Furniture & Home Décor (E-Commerce) | NOK60.91 | NOK1,772.48 | 2.91% | 2.81% | NOK2,167.62 | 3.47x |
| Travel | NOK60.91 | NOK1,772.48 | 2.91% | 1.86% | NOK3,274.73 | 6.63x |
| Electronics (E-Commerce) | NOK58.91 | NOK1,767.30 | 3.00% | 3.39% | NOK1,737.76 | 3.55x |
| Wedding & Events | NOK58.91 | NOK1,955.81 | 3.32% | 2.40% | NOK2,454.58 | 4.32x |
| Jewelry & Accessories (E-Commerce) | NOK55.92 | NOK1,940.42 | 3.47% | 3.39% | NOK1,649.56 | 5.32x |
| Dating | NOK53.92 | NOK1,908.77 | 3.54% | 7.11% | NOK758.37 | 4.62x |
| All Industries | NOK49.93 | NOK1,577.79 | 3.16% | 4.14% | NOK1,206.04 | 3.85x |
| Health & Wellness (E-Commerce) | NOK47.43 | NOK1,617.36 | 3.41% | 4.22% | NOK1,123.93 | 4.82x |
| Fitness & Gyms | NOK45.93 | NOK1,566.21 | 3.41% | 3.64% | NOK1,261.81 | 4.43x |
| Skincare (E-Commerce) | NOK45.93 | NOK1,740.75 | 3.79% | 4.47% | NOK1,027.52 | 5.09x |
| Education | NOK43.94 | NOK1,278.65 | 2.91% | 4.34% | NOK1,012.44 | 4.16x |
| Online Courses & EdTech | NOK42.44 | NOK1,366.57 | 3.22% | 4.63% | NOK916.63 | 4.55x |
| Sports & Outdoors (E-Commerce) | NOK42.44 | NOK1,540.57 | 3.63% | 4.34% | NOK977.88 | 4.70x |
| Beauty & Salons | NOK40.94 | NOK1,527.06 | 3.73% | 4.47% | NOK915.88 | 5.32x |
| Subscription Boxes | NOK38.94 | NOK1,452.46 | 3.73% | 4.76% | NOK818.07 | 5.32x |
| Pet Products (E-Commerce) | NOK37.44 | NOK1,441.44 | 3.85% | 4.88% | NOK767.21 | 5.09x |
| Gaming | NOK35.95 | NOK1,567.42 | 4.36% | 5.05% | NOK711.88 | 5.01x |
| Toys & Baby (E-Commerce) | NOK35.95 | NOK1,477.55 | 4.11% | 5.05% | NOK711.88 | 4.93x |
| Restaurants & Food Delivery | NOK34.95 | NOK1,411.98 | 4.04% | 5.87% | NOK595.40 | 6.17x |
| Apparel (E-Commerce) | NOK33.95 | NOK1,371.58 | 4.04% | 4.76% | NOK713.24 | 4.93x |
| Food & Beverage | NOK33.95 | NOK1,307.08 | 3.85% | 5.29% | NOK641.78 | 5.86x |
| Entertainment & Media | NOK30.95 | NOK1,389.65 | 4.49% | 5.71% | NOK542.03 | 4.32x |
| Non-Profit & Charity | NOK23.96 | NOK967.98 | 4.04% | 6.53% | NOK366.92 | 4.32x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency NOK · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.