Google Ads Cost in Netherlands
Average Google Ads costs in Netherlands, shown in EUR (€). Across all industries the average cost-per-click is €1.48 at a 3.26% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in EUR. Treat as directional and validate against your own account.
Google Ads cost by industry in Netherlands
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | €5.12 | €80.38 | 1.57% | 1.70% | €301.18 | 2.40x |
| Insurance | €4.63 | €78.71 | 1.70% | 1.94% | €238.66 | 2.77x |
| Banking & Finance | €4.23 | €79.95 | 1.89% | 2.51% | €168.53 | 2.95x |
| Crypto & Web3 | €3.19 | €81.34 | 2.55% | 1.94% | €164.43 | 2.58x |
| Automotive | €3.15 | €69.93 | 2.22% | 2.10% | €150.00 | 3.25x |
| Property | €3.09 | €65.51 | 2.12% | 1.54% | €200.65 | 2.66x |
| Healthcare | €2.85 | €66.98 | 2.35% | 2.75% | €103.64 | 3.14x |
| Software & SaaS | €2.79 | €71.14 | 2.55% | 2.91% | €95.88 | 3.32x |
| Home Services | €2.49 | €61.01 | 2.45% | 2.51% | €99.20 | 3.39x |
| Logistics | €2.45 | €56.11 | 2.29% | 2.63% | €93.16 | 3.14x |
| Moving & Cleaning Services | €2.30 | €58.65 | 2.55% | 2.91% | €79.04 | 3.76x |
| Jobs & Recruitment | €2.26 | €62.60 | 2.77% | 4.13% | €54.72 | 2.95x |
| Flights | €2.15 | €59.55 | 2.77% | 1.54% | €139.61 | 6.94x |
| Hotels | €2.00 | €57.40 | 2.87% | 2.23% | €89.69 | 7.08x |
| Home Appliances (E-Commerce) | €1.90 | €52.63 | 2.77% | 3.04% | €62.50 | 3.14x |
| Furniture & Home Décor (E-Commerce) | €1.81 | €54.30 | 3.00% | 2.75% | €65.82 | 3.32x |
| Travel | €1.81 | €54.30 | 3.00% | 1.82% | €99.45 | 6.35x |
| Electronics (E-Commerce) | €1.75 | €54.25 | 3.10% | 3.32% | €52.71 | 3.39x |
| Wedding & Events | €1.75 | €60.03 | 3.43% | 2.35% | €74.47 | 4.13x |
| Jewelry & Accessories (E-Commerce) | €1.66 | €59.59 | 3.59% | 3.32% | €50.00 | 5.09x |
| Dating | €1.60 | €58.56 | 3.66% | 6.96% | €22.99 | 4.43x |
| All Industries | €1.48 | €48.25 | 3.26% | 4.05% | €36.54 | 3.69x |
| Health & Wellness (E-Commerce) | €1.41 | €49.77 | 3.53% | 4.13% | €34.14 | 4.61x |
| Fitness & Gyms | €1.37 | €48.36 | 3.53% | 3.56% | €38.48 | 4.24x |
| Skincare (E-Commerce) | €1.37 | €53.70 | 3.92% | 4.37% | €31.35 | 4.87x |
| Education | €1.31 | €39.30 | 3.00% | 4.25% | €30.82 | 3.99x |
| Online Courses & EdTech | €1.26 | €41.96 | 3.33% | 4.53% | €27.81 | 4.35x |
| Sports & Outdoors (E-Commerce) | €1.26 | €47.25 | 3.75% | 4.25% | €29.65 | 4.50x |
| Beauty & Salons | €1.22 | €46.97 | 3.85% | 4.37% | €27.92 | 5.09x |
| Subscription Boxes | €1.16 | €44.66 | 3.85% | 4.66% | €24.89 | 5.09x |
| Pet Products (E-Commerce) | €1.11 | €44.18 | 3.98% | 4.78% | €23.22 | 4.87x |
| Gaming | €1.07 | €48.15 | 4.50% | 4.94% | €21.66 | 4.80x |
| Toys & Baby (E-Commerce) | €1.07 | €45.37 | 4.24% | 4.94% | €21.66 | 4.72x |
| Restaurants & Food Delivery | €1.04 | €43.47 | 4.18% | 5.75% | €18.09 | 5.90x |
| Apparel (E-Commerce) | €1.01 | €42.22 | 4.18% | 4.66% | €21.67 | 4.72x |
| Food & Beverage | €1.01 | €40.20 | 3.98% | 5.18% | €19.50 | 5.61x |
| Entertainment & Media | €0.92 | €42.69 | 4.64% | 5.59% | €16.46 | 4.13x |
| Non-Profit & Charity | €0.71 | €29.68 | 4.18% | 6.40% | €11.09 | 4.13x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency EUR · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.