Google Ads Cost in Morocco
Average Google Ads costs in Morocco, shown in MAD (MAD). Across all industries the average cost-per-click is MAD4.79 at a 3.16% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in MAD. Treat as directional and validate against your own account.
Google Ads cost by industry in Morocco
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | MAD16.52 | MAD251.10 | 1.52% | 1.29% | MAD1,280.62 | 1.81x |
| Insurance | MAD14.94 | MAD245.02 | 1.64% | 1.48% | MAD1,009.46 | 2.09x |
| Banking & Finance | MAD13.65 | MAD249.80 | 1.83% | 1.91% | MAD714.66 | 2.23x |
| Crypto & Web3 | MAD10.29 | MAD253.13 | 2.46% | 1.48% | MAD695.27 | 1.95x |
| Automotive | MAD10.15 | MAD218.23 | 2.15% | 1.60% | MAD634.38 | 2.45x |
| Property | MAD9.96 | MAD204.18 | 2.05% | 1.17% | MAD851.28 | 2.01x |
| Healthcare | MAD9.19 | MAD208.61 | 2.27% | 2.09% | MAD439.71 | 2.37x |
| Software & SaaS | MAD9.00 | MAD221.40 | 2.46% | 2.22% | MAD405.41 | 2.51x |
| Home Services | MAD8.04 | MAD190.55 | 2.37% | 1.91% | MAD420.94 | 2.56x |
| Logistics | MAD7.90 | MAD174.59 | 2.21% | 2.00% | MAD395.00 | 2.37x |
| Moving & Cleaning Services | MAD7.42 | MAD182.53 | 2.46% | 2.22% | MAD334.23 | 2.84x |
| Jobs & Recruitment | MAD7.28 | MAD195.83 | 2.69% | 3.14% | MAD231.85 | 2.23x |
| Flights | MAD6.94 | MAD186.69 | 2.69% | 1.17% | MAD593.16 | 5.24x |
| Hotels | MAD6.46 | MAD179.59 | 2.78% | 1.69% | MAD382.25 | 5.35x |
| Home Appliances (E-Commerce) | MAD6.13 | MAD164.90 | 2.69% | 2.31% | MAD265.37 | 2.37x |
| Furniture & Home Décor (E-Commerce) | MAD5.84 | MAD169.94 | 2.91% | 2.09% | MAD279.43 | 2.51x |
| Travel | MAD5.84 | MAD169.94 | 2.91% | 1.39% | MAD420.14 | 4.80x |
| Electronics (E-Commerce) | MAD5.65 | MAD169.50 | 3.00% | 2.53% | MAD223.32 | 2.56x |
| Wedding & Events | MAD5.65 | MAD187.58 | 3.32% | 1.79% | MAD315.64 | 3.12x |
| Jewelry & Accessories (E-Commerce) | MAD5.36 | MAD185.99 | 3.47% | 2.53% | MAD211.86 | 3.85x |
| Dating | MAD5.17 | MAD183.02 | 3.54% | 5.30% | MAD97.55 | 3.35x |
| All Industries | MAD4.79 | MAD151.36 | 3.16% | 3.08% | MAD155.52 | 2.79x |
| Health & Wellness (E-Commerce) | MAD4.55 | MAD155.16 | 3.41% | 3.14% | MAD144.90 | 3.48x |
| Fitness & Gyms | MAD4.41 | MAD150.38 | 3.41% | 2.71% | MAD162.73 | 3.21x |
| Skincare (E-Commerce) | MAD4.41 | MAD167.14 | 3.79% | 3.33% | MAD132.43 | 3.68x |
| Education | MAD4.21 | MAD122.51 | 2.91% | 3.23% | MAD130.34 | 3.01x |
| Online Courses & EdTech | MAD4.07 | MAD131.05 | 3.22% | 3.45% | MAD117.97 | 3.29x |
| Sports & Outdoors (E-Commerce) | MAD4.07 | MAD147.74 | 3.63% | 3.23% | MAD126.01 | 3.40x |
| Beauty & Salons | MAD3.93 | MAD146.59 | 3.73% | 3.33% | MAD118.02 | 3.85x |
| Subscription Boxes | MAD3.73 | MAD139.13 | 3.73% | 3.54% | MAD105.37 | 3.85x |
| Pet Products (E-Commerce) | MAD3.59 | MAD138.22 | 3.85% | 3.63% | MAD98.90 | 3.68x |
| Gaming | MAD3.45 | MAD150.42 | 4.36% | 3.76% | MAD91.76 | 3.62x |
| Toys & Baby (E-Commerce) | MAD3.45 | MAD141.80 | 4.11% | 3.76% | MAD91.76 | 3.57x |
| Restaurants & Food Delivery | MAD3.35 | MAD135.34 | 4.04% | 4.37% | MAD76.66 | 4.46x |
| Apparel (E-Commerce) | MAD3.26 | MAD131.70 | 4.04% | 3.54% | MAD92.09 | 3.57x |
| Food & Beverage | MAD3.26 | MAD125.51 | 3.85% | 3.94% | MAD82.74 | 4.24x |
| Entertainment & Media | MAD2.97 | MAD133.35 | 4.49% | 4.25% | MAD69.88 | 3.12x |
| Non-Profit & Charity | MAD2.30 | MAD92.92 | 4.04% | 4.87% | MAD47.23 | 3.12x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency MAD · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.