Google Ads Cost in Mexico
Average Google Ads costs in Mexico, shown in MXN (MX$). Across all industries the average cost-per-click is MX$27.73 at a 3.16% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in MXN. Treat as directional and validate against your own account.
⚠️ This country's modeled CPC diverges from measured data
An independent measured source (Statista/Semrush, Dec 2024) puts Mexico's average CPC around $0.66, while this model estimates roughly $1.53 (FX-converted). That's a large gap, so treat the Mexico figures with extra caution and lean on the measured reference where possible.
Google Ads cost by industry in Mexico
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | MX$95.68 | MX$1,454.34 | 1.52% | 1.53% | MX$6,253.59 | 2.24x |
| Insurance | MX$86.53 | MX$1,419.09 | 1.64% | 1.75% | MX$4,944.57 | 2.58x |
| Banking & Finance | MX$79.04 | MX$1,446.43 | 1.83% | 2.26% | MX$3,497.35 | 2.76x |
| Crypto & Web3 | MX$59.63 | MX$1,466.90 | 2.46% | 1.75% | MX$3,407.43 | 2.41x |
| Automotive | MX$58.80 | MX$1,264.20 | 2.15% | 1.90% | MX$3,094.74 | 3.03x |
| Property | MX$57.69 | MX$1,182.64 | 2.05% | 1.39% | MX$4,150.36 | 2.48x |
| Healthcare | MX$53.25 | MX$1,208.78 | 2.27% | 2.48% | MX$2,147.18 | 2.93x |
| Software & SaaS | MX$52.14 | MX$1,282.64 | 2.46% | 2.63% | MX$1,982.51 | 3.10x |
| Home Services | MX$46.59 | MX$1,104.18 | 2.37% | 2.26% | MX$2,061.50 | 3.17x |
| Logistics | MX$45.76 | MX$1,011.30 | 2.21% | 2.37% | MX$1,930.80 | 2.93x |
| Moving & Cleaning Services | MX$42.99 | MX$1,057.55 | 2.46% | 2.63% | MX$1,634.60 | 3.51x |
| Jobs & Recruitment | MX$42.16 | MX$1,134.10 | 2.69% | 3.73% | MX$1,130.29 | 2.76x |
| Flights | MX$40.21 | MX$1,081.65 | 2.69% | 1.39% | MX$2,892.81 | 6.47x |
| Hotels | MX$37.44 | MX$1,040.83 | 2.78% | 2.01% | MX$1,862.69 | 6.61x |
| Home Appliances (E-Commerce) | MX$35.50 | MX$954.95 | 2.69% | 2.74% | MX$1,295.62 | 2.93x |
| Furniture & Home Décor (E-Commerce) | MX$33.84 | MX$984.74 | 2.91% | 2.48% | MX$1,364.52 | 3.10x |
| Travel | MX$33.84 | MX$984.74 | 2.91% | 1.64% | MX$2,063.41 | 5.92x |
| Electronics (E-Commerce) | MX$32.73 | MX$981.90 | 3.00% | 2.99% | MX$1,094.65 | 3.17x |
| Wedding & Events | MX$32.73 | MX$1,086.64 | 3.32% | 2.12% | MX$1,543.87 | 3.86x |
| Jewelry & Accessories (E-Commerce) | MX$31.06 | MX$1,077.78 | 3.47% | 2.99% | MX$1,038.80 | 4.75x |
| Dating | MX$29.95 | MX$1,060.23 | 3.54% | 6.28% | MX$476.91 | 4.13x |
| All Industries | MX$27.73 | MX$876.27 | 3.16% | 3.65% | MX$759.73 | 3.44x |
| Health & Wellness (E-Commerce) | MX$26.35 | MX$898.54 | 3.41% | 3.73% | MX$706.43 | 4.30x |
| Fitness & Gyms | MX$25.52 | MX$870.23 | 3.41% | 3.21% | MX$795.02 | 3.96x |
| Skincare (E-Commerce) | MX$25.52 | MX$967.21 | 3.79% | 3.94% | MX$647.72 | 4.55x |
| Education | MX$24.41 | MX$710.33 | 2.91% | 3.83% | MX$637.34 | 3.72x |
| Online Courses & EdTech | MX$23.57 | MX$758.95 | 3.22% | 4.09% | MX$576.28 | 4.06x |
| Sports & Outdoors (E-Commerce) | MX$23.57 | MX$855.59 | 3.63% | 3.83% | MX$615.40 | 4.20x |
| Beauty & Salons | MX$22.74 | MX$848.20 | 3.73% | 3.94% | MX$577.16 | 4.75x |
| Subscription Boxes | MX$21.63 | MX$806.80 | 3.73% | 4.20% | MX$515.00 | 4.75x |
| Pet Products (E-Commerce) | MX$20.80 | MX$800.80 | 3.85% | 4.31% | MX$482.60 | 4.55x |
| Gaming | MX$19.97 | MX$870.69 | 4.36% | 4.46% | MX$447.76 | 4.48x |
| Toys & Baby (E-Commerce) | MX$19.97 | MX$820.77 | 4.11% | 4.46% | MX$447.76 | 4.41x |
| Restaurants & Food Delivery | MX$19.41 | MX$784.16 | 4.04% | 5.19% | MX$373.99 | 5.51x |
| Apparel (E-Commerce) | MX$18.86 | MX$761.94 | 4.04% | 4.20% | MX$449.05 | 4.41x |
| Food & Beverage | MX$18.86 | MX$726.11 | 3.85% | 4.67% | MX$403.85 | 5.23x |
| Entertainment & Media | MX$17.20 | MX$772.28 | 4.49% | 5.04% | MX$341.27 | 3.86x |
| Non-Profit & Charity | MX$13.31 | MX$537.72 | 4.04% | 5.77% | MX$230.68 | 3.86x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency MXN · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.