Google Ads Cost in Malaysia
Average Google Ads costs in Malaysia, shown in MYR (RM). Across all industries the average cost-per-click is RM5.54 at a 2.98% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in MYR. Treat as directional and validate against your own account.
Google Ads cost by industry in Malaysia
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | RM19.12 | RM273.42 | 1.43% | 1.52% | RM1,257.89 | 2.24x |
| Insurance | RM17.29 | RM268.00 | 1.55% | 1.73% | RM999.42 | 2.58x |
| Banking & Finance | RM15.79 | RM273.17 | 1.73% | 2.24% | RM704.91 | 2.76x |
| Crypto & Web3 | RM11.91 | RM277.50 | 2.33% | 1.73% | RM688.44 | 2.41x |
| Automotive | RM11.75 | RM238.52 | 2.03% | 1.88% | RM625.00 | 3.03x |
| Property | RM11.53 | RM223.68 | 1.94% | 1.37% | RM841.61 | 2.48x |
| Healthcare | RM10.64 | RM228.76 | 2.15% | 2.45% | RM434.29 | 2.93x |
| Software & SaaS | RM10.42 | RM242.79 | 2.33% | 2.60% | RM400.77 | 3.10x |
| Home Services | RM9.31 | RM208.54 | 2.24% | 2.24% | RM415.62 | 3.17x |
| Logistics | RM9.14 | RM191.03 | 2.09% | 2.35% | RM388.94 | 2.93x |
| Moving & Cleaning Services | RM8.59 | RM200.15 | 2.33% | 2.60% | RM330.38 | 3.51x |
| Jobs & Recruitment | RM8.42 | RM213.87 | 2.54% | 3.68% | RM228.80 | 2.76x |
| Flights | RM8.04 | RM204.22 | 2.54% | 1.37% | RM586.86 | 6.47x |
| Hotels | RM7.48 | RM196.72 | 2.63% | 1.98% | RM377.78 | 6.61x |
| Home Appliances (E-Commerce) | RM7.09 | RM180.09 | 2.54% | 2.71% | RM261.62 | 2.93x |
| Furniture & Home Décor (E-Commerce) | RM6.76 | RM185.22 | 2.74% | 2.45% | RM275.92 | 3.10x |
| Travel | RM6.76 | RM185.22 | 2.74% | 1.62% | RM417.28 | 5.92x |
| Electronics (E-Commerce) | RM6.54 | RM185.08 | 2.83% | 2.96% | RM220.95 | 3.17x |
| Wedding & Events | RM6.54 | RM204.70 | 3.13% | 2.09% | RM312.92 | 3.86x |
| Jewelry & Accessories (E-Commerce) | RM6.21 | RM203.69 | 3.28% | 2.96% | RM209.80 | 4.75x |
| Dating | RM5.98 | RM199.73 | 3.34% | 6.21% | RM96.30 | 4.13x |
| All Industries | RM5.54 | RM165.09 | 2.98% | 3.61% | RM153.46 | 3.44x |
| Health & Wellness (E-Commerce) | RM5.26 | RM169.37 | 3.22% | 3.68% | RM142.93 | 4.30x |
| Fitness & Gyms | RM5.10 | RM164.22 | 3.22% | 3.18% | RM160.38 | 3.96x |
| Skincare (E-Commerce) | RM5.10 | RM182.58 | 3.58% | 3.90% | RM130.77 | 4.55x |
| Education | RM4.88 | RM133.71 | 2.74% | 3.79% | RM128.76 | 3.72x |
| Online Courses & EdTech | RM4.71 | RM143.18 | 3.04% | 4.04% | RM116.58 | 4.06x |
| Sports & Outdoors (E-Commerce) | RM4.71 | RM161.55 | 3.43% | 3.79% | RM124.27 | 4.20x |
| Beauty & Salons | RM4.54 | RM159.81 | 3.52% | 3.90% | RM116.41 | 4.75x |
| Subscription Boxes | RM4.32 | RM152.06 | 3.52% | 4.15% | RM104.10 | 4.75x |
| Pet Products (E-Commerce) | RM4.16 | RM151.42 | 3.64% | 4.26% | RM97.65 | 4.55x |
| Gaming | RM3.99 | RM164.39 | 4.12% | 4.40% | RM90.68 | 4.48x |
| Toys & Baby (E-Commerce) | RM3.99 | RM154.81 | 3.88% | 4.40% | RM90.68 | 4.41x |
| Restaurants & Food Delivery | RM3.88 | RM148.22 | 3.82% | 5.12% | RM75.78 | 5.51x |
| Apparel (E-Commerce) | RM3.77 | RM144.01 | 3.82% | 4.15% | RM90.84 | 4.41x |
| Food & Beverage | RM3.77 | RM137.23 | 3.64% | 4.62% | RM81.60 | 5.23x |
| Entertainment & Media | RM3.44 | RM145.86 | 4.24% | 4.98% | RM69.08 | 3.86x |
| Non-Profit & Charity | RM2.66 | RM101.61 | 3.82% | 5.70% | RM46.67 | 3.86x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency MYR · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.