Google Ads Cost in Kenya
Average Google Ads costs in Kenya, shown in KES (KSh). Across all industries the average cost-per-click is KSh36.31 at a 3.05% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in KES. Treat as directional and validate against your own account.
Google Ads cost by industry in Kenya
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | KSh125.29 | KSh1,841.76 | 1.47% | 1.29% | KSh9,712.40 | 1.97x |
| Insurance | KSh113.30 | KSh1,801.47 | 1.59% | 1.48% | KSh7,655.41 | 2.28x |
| Banking & Finance | KSh103.50 | KSh1,831.95 | 1.77% | 1.91% | KSh5,418.85 | 2.43x |
| Crypto & Web3 | KSh78.08 | KSh1,858.30 | 2.38% | 1.48% | KSh5,275.68 | 2.12x |
| Automotive | KSh76.99 | KSh1,601.39 | 2.08% | 1.60% | KSh4,811.88 | 2.67x |
| Property | KSh75.54 | KSh1,495.69 | 1.98% | 1.17% | KSh6,456.41 | 2.18x |
| Healthcare | KSh69.72 | KSh1,533.84 | 2.20% | 2.09% | KSh3,335.89 | 2.58x |
| Software & SaaS | KSh68.27 | KSh1,624.83 | 2.38% | 2.22% | KSh3,075.23 | 2.73x |
| Home Services | KSh61.01 | KSh1,397.13 | 2.29% | 1.91% | KSh3,194.24 | 2.79x |
| Logistics | KSh59.92 | KSh1,282.29 | 2.14% | 2.00% | KSh2,996.00 | 2.58x |
| Moving & Cleaning Services | KSh56.29 | KSh1,339.70 | 2.38% | 2.22% | KSh2,535.59 | 3.09x |
| Jobs & Recruitment | KSh55.20 | KSh1,435.20 | 2.60% | 3.14% | KSh1,757.96 | 2.43x |
| Flights | KSh52.66 | KSh1,369.16 | 2.60% | 1.17% | KSh4,500.85 | 5.70x |
| Hotels | KSh49.03 | KSh1,318.91 | 2.69% | 1.69% | KSh2,901.18 | 5.83x |
| Home Appliances (E-Commerce) | KSh46.48 | KSh1,208.48 | 2.60% | 2.31% | KSh2,012.12 | 2.58x |
| Furniture & Home Décor (E-Commerce) | KSh44.30 | KSh1,244.83 | 2.81% | 2.09% | KSh2,119.62 | 2.73x |
| Travel | KSh44.30 | KSh1,244.83 | 2.81% | 1.39% | KSh3,187.05 | 5.22x |
| Electronics (E-Commerce) | KSh42.85 | KSh1,242.65 | 2.90% | 2.53% | KSh1,693.68 | 2.79x |
| Wedding & Events | KSh42.85 | KSh1,375.48 | 3.21% | 1.79% | KSh2,393.85 | 3.40x |
| Jewelry & Accessories (E-Commerce) | KSh40.67 | KSh1,366.51 | 3.36% | 2.53% | KSh1,607.51 | 4.19x |
| Dating | KSh39.22 | KSh1,341.32 | 3.42% | 5.30% | KSh740.00 | 3.64x |
| All Industries | KSh36.31 | KSh1,107.46 | 3.05% | 3.08% | KSh1,178.90 | 3.03x |
| Health & Wellness (E-Commerce) | KSh34.50 | KSh1,138.50 | 3.30% | 3.14% | KSh1,098.73 | 3.79x |
| Fitness & Gyms | KSh33.41 | KSh1,102.53 | 3.30% | 2.71% | KSh1,232.84 | 3.49x |
| Skincare (E-Commerce) | KSh33.41 | KSh1,222.81 | 3.66% | 3.33% | KSh1,003.30 | 4.00x |
| Education | KSh31.96 | KSh898.08 | 2.81% | 3.23% | KSh989.47 | 3.28x |
| Online Courses & EdTech | KSh30.87 | KSh960.06 | 3.11% | 3.45% | KSh894.78 | 3.58x |
| Sports & Outdoors (E-Commerce) | KSh30.87 | KSh1,083.54 | 3.51% | 3.23% | KSh955.73 | 3.70x |
| Beauty & Salons | KSh29.78 | KSh1,072.08 | 3.60% | 3.33% | KSh894.29 | 4.19x |
| Subscription Boxes | KSh28.33 | KSh1,019.88 | 3.60% | 3.54% | KSh800.28 | 4.19x |
| Pet Products (E-Commerce) | KSh27.24 | KSh1,016.05 | 3.73% | 3.63% | KSh750.41 | 4.00x |
| Gaming | KSh26.15 | KSh1,100.91 | 4.21% | 3.76% | KSh695.48 | 3.94x |
| Toys & Baby (E-Commerce) | KSh26.15 | KSh1,038.15 | 3.97% | 3.76% | KSh695.48 | 3.88x |
| Restaurants & Food Delivery | KSh25.42 | KSh993.92 | 3.91% | 4.37% | KSh581.69 | 4.85x |
| Apparel (E-Commerce) | KSh24.69 | KSh965.38 | 3.91% | 3.54% | KSh697.46 | 3.88x |
| Food & Beverage | KSh24.69 | KSh920.94 | 3.73% | 3.94% | KSh626.65 | 4.61x |
| Entertainment & Media | KSh22.52 | KSh977.37 | 4.34% | 4.25% | KSh529.88 | 3.40x |
| Non-Profit & Charity | KSh17.43 | KSh681.51 | 3.91% | 4.87% | KSh357.91 | 3.40x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency KES · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.