Google Ads Cost in Japan
Average Google Ads costs in Japan, shown in JPY (¥). Across all industries the average cost-per-click is ¥194 at a 2.88% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in JPY. Treat as directional and validate against your own account.
Google Ads cost by industry in Japan
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | ¥668 | ¥9,221 | 1.38% | 1.63% | ¥40,994 | 2.35x |
| Insurance | ¥604 | ¥9,064 | 1.50% | 1.86% | ¥32,488 | 2.71x |
| Banking & Finance | ¥552 | ¥9,218 | 1.67% | 2.40% | ¥23,000 | 2.89x |
| Crypto & Web3 | ¥416 | ¥9,328 | 2.24% | 1.86% | ¥22,388 | 2.53x |
| Automotive | ¥411 | ¥8,048 | 1.96% | 2.01% | ¥20,428 | 3.18x |
| Property | ¥403 | ¥7,533 | 1.87% | 1.47% | ¥27,405 | 2.60x |
| Healthcare | ¥372 | ¥7,698 | 2.07% | 2.63% | ¥14,140 | 3.07x |
| Software & SaaS | ¥364 | ¥8,156 | 2.24% | 2.79% | ¥13,051 | 3.25x |
| Home Services | ¥325 | ¥7,028 | 2.16% | 2.40% | ¥13,558 | 3.32x |
| Logistics | ¥320 | ¥6,423 | 2.01% | 2.52% | ¥12,681 | 3.07x |
| Moving & Cleaning Services | ¥300 | ¥6,724 | 2.24% | 2.79% | ¥10,760 | 3.68x |
| Jobs & Recruitment | ¥294 | ¥7,213 | 2.45% | 3.95% | ¥7,453 | 2.89x |
| Flights | ¥281 | ¥6,881 | 2.45% | 1.47% | ¥19,105 | 6.78x |
| Hotels | ¥261 | ¥6,615 | 2.53% | 2.13% | ¥12,276 | 6.93x |
| Home Appliances (E-Commerce) | ¥248 | ¥6,074 | 2.45% | 2.90% | ¥8,549 | 3.07x |
| Furniture & Home Décor (E-Commerce) | ¥236 | ¥6,262 | 2.65% | 2.63% | ¥8,984 | 3.25x |
| Travel | ¥236 | ¥6,262 | 2.65% | 1.74% | ¥13,580 | 6.21x |
| Electronics (E-Commerce) | ¥229 | ¥6,239 | 2.73% | 3.18% | ¥7,187 | 3.32x |
| Wedding & Events | ¥229 | ¥6,902 | 3.02% | 2.25% | ¥10,157 | 4.04x |
| Jewelry & Accessories (E-Commerce) | ¥217 | ¥6,876 | 3.17% | 3.18% | ¥6,821 | 4.98x |
| Dating | ¥209 | ¥6,735 | 3.22% | 6.66% | ¥3,141 | 4.33x |
| All Industries | ¥194 | ¥5,578 | 2.88% | 3.87% | ¥5,005 | 3.61x |
| Health & Wellness (E-Commerce) | ¥184 | ¥5,722 | 3.11% | 3.95% | ¥4,658 | 4.51x |
| Fitness & Gyms | ¥178 | ¥5,542 | 3.11% | 3.41% | ¥5,226 | 4.15x |
| Skincare (E-Commerce) | ¥178 | ¥6,148 | 3.45% | 4.18% | ¥4,263 | 4.76x |
| Education | ¥170 | ¥4,517 | 2.65% | 4.07% | ¥4,188 | 3.90x |
| Online Courses & EdTech | ¥165 | ¥4,840 | 2.94% | 4.34% | ¥3,793 | 4.26x |
| Sports & Outdoors (E-Commerce) | ¥165 | ¥5,449 | 3.31% | 4.07% | ¥4,045 | 4.40x |
| Beauty & Salons | ¥159 | ¥5,400 | 3.40% | 4.18% | ¥3,800 | 4.98x |
| Subscription Boxes | ¥151 | ¥5,136 | 3.40% | 4.45% | ¥3,395 | 4.98x |
| Pet Products (E-Commerce) | ¥145 | ¥5,099 | 3.51% | 4.57% | ¥3,179 | 4.76x |
| Gaming | ¥139 | ¥5,536 | 3.97% | 4.72% | ¥2,954 | 4.69x |
| Toys & Baby (E-Commerce) | ¥139 | ¥5,215 | 3.74% | 4.72% | ¥2,954 | 4.62x |
| Restaurants & Food Delivery | ¥136 | ¥4,989 | 3.68% | 5.50% | ¥2,465 | 5.77x |
| Apparel (E-Commerce) | ¥132 | ¥4,847 | 3.68% | 4.45% | ¥2,960 | 4.62x |
| Food & Beverage | ¥132 | ¥4,623 | 3.51% | 4.96% | ¥2,655 | 5.48x |
| Entertainment & Media | ¥120 | ¥4,911 | 4.09% | 5.34% | ¥2,249 | 4.04x |
| Non-Profit & Charity | ¥93 | ¥3,421 | 3.68% | 6.12% | ¥1,519 | 4.04x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency JPY · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.